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Cisco Networked Video Strategy: The Cisco Difference in Video

Part 2 of a 4-part series

In part one of this series, Cisco Video Collaboration Group SVP Marthin De Beer kicked off our exploration of the new Cisco Video strategy unveiled at Cisco Live 2012 in San Diego.

Video drives more traffic than any other application on the network and it’s changing how people communicate, collaborate, and consume content and entertainment. By 2016, we forecast 86% of traffic on networks will be video.

Using video is about the optimal experience for the task at hand – it is about creating that in-person experience from immersive TelePresence, but also about creating the best possible experience when you are on the road participating via your iPad.

When it comes to video, Cisco does three things differently to ensure superior end-to-end video experiences with greater efficiencies:

  • Architectural Approach: The Cisco Medianet architecture delivers superior experiences and efficiencies by integrating video capabilities all the way from the network to the application. Cisco video endpoints use Medianet to discover and configure themselves, dramatically reducing deployment cost. Medianet infrastructure provides detailed performance information, which allows IT organizations to detect and fix problems in a fraction of the time required by traditional approaches. Medianet also helps companies leverage existing investments to build new capabilities more cost efficiently, such as adding recording and sharing to TelePresence or providing common call control for voice and video endpoints. Cisco’s advantage comes from the network, which allows us to build and manage systems that best “understand” network performance, complexity, interactivity, and capacity.  While Medianet provides compelling experience and total cost of ownership advantages today, we believe an architectural approach like Medianet will become absolutely required as video becomes pervasive.

  • Investment and Innovation: With more than 8,000 engineers working on video innovation, Cisco is a video powerhouse.  Our teams have filed 1,700 video-related patents in the last five years. Cisco’s focus on video innovation is second to none. Cisco’s powerful and award-winning video innovations include TelePresence, Videoscape, Show and Share, Media Experience Engine, and Pulse Analytics. We’ve also augmented our internal innovation with acquisitions including NDSTANDBERGBNI VideoInlet, and ExtendMedia.
  • Portfolio Breadth: Cisco provides enterprise video solutions from collaboration applications like TelePresenceCisco JabberWebEx and video surveillance. For service providers, Videoscape provides a complete platform for next-generation TV services. Cisco products yield experiences for television, virtual meetings, global virtual events, dynamic safety and security, virtual expert customer services, sports venue video, e-learning, e-medicine, and e-shopping.   Our portfolio breadth allows us to deliver complete solutions to our customers, and, going forward, we are working hard to make our products deliver even more unique capabilities when customers deploy them together.

But how do these aspects of the Cisco Video Strategy come together in tangible ways to transform your home and office experiences with video? Check back here on the Video Blog for the third installment of this blog series from Enterprise Video Director Erica Schroeder as she describes how these features create experiences that truly are better than being there.

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