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Cisco and NBA All-Star Weekend – reshaping the fan experience

I had a great experience this past weekend at the NBA All-Star Weekend in Orlando, FL. The event included the NBA Tech Summit on Friday where a panel of industry leaders in sports, media and technology talked about current trends, what the future will look like and how customers are driving innovation through their use of technology. Not to mention the Slam Dunk Competition on Saturday and the Competitive All-Star Game on Sunday…maybe the most competitive ever! It’s not every day you see a dual between Dwayne Wade and Kobe Bryant that results in a broken nose.

Check out my video recap below to hear more about the events that took place and learn how the NBA’s use of Cisco Connected Stadium Wi-Fi allowed participants to stay connected on their mobile devices during every exciting moment this weekend had to offer.

Technology is reshaping the fan experience and the NBA All-Star Weekend was great example of how important the network is to manage an event that touches millions of people around the world.  Technology has enabled the NBA to collaborate in a more efficient way and hold one of their premier events on a global stage.

For a closer look at the NBA Tech Summit discussions from one of the panelists, check out Suraj Shetty’s latest post – Media Content and the NBA – A Slam Dunk.

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1 Comments.


  1. Have been looking forward for this event but I can only watch such slam dunk competition online since I am outside the country. But I won’t miss such game!

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