Evidence is mounting that as the economy has soured, business and individual interest in the deployment of advanced communications solutions has been growing.
A study from Access Markets International has found that small and medium businesses (SMBs), whose workforce is increasingly dispersed, will spend more on conferencing solutions that include audio, web and video in the coming years according to tmcnet.com, an industry website.
It estimated that by 2012 companies will spend $26 billion on the technology, which represents an annual growth rate of 5.9 percent from 2006, when SMBs spent $1.8 billion on conferencing solutions.
In addition to business cost savings and environmental benefits, voice and video conferencing also helps families stay in touch, something the recession is also making increasingly difficult.
Fortunately, a range of business-to-business and consumer-to-consumer communications solutions currently exist. What is more, such an investment is likely to continue to provide benefits long after the recession is over.
In fact, some see the downturn as a blessing in disguise for the telecommunications industry.
Says Dominic Dodd, principle analyst at Frost & Sullivan, quoted by the website, "For companies able and willing to continue their IT investments during the recession, visual communications and collaboration products and services should become a central part of their strategy for survival - and for creating a dominant position for themselves, come the upturn."