Cisco Blogs

Social Media Leads Interactive Marketing Spending

- May 12, 2009 - 3 Comments

It’s always interesting to hear what analysts have to say about new trends in marketing and think about how our own marketing strategies have or need to evolve. A few weeks ago, Forrester released its five year forecast on marketing spending showing social media ahead of all other forms of interactive marketing spending with a CAGR of 34%. Mobile marketing is the second fastest growing budget item. Email and display advertising are expected to grow more slowly. Check out the chart below for details. imageForrester will issue the full report later this Spring. Until then, what are your thoughts on this evolution of marketing?

Leave a comment

We'd love to hear from you! To earn points and badges for participating in the conversation, join Cisco Social Rewards. Your comment(s) will appear instantly on the live site. Spam, promotional and derogatory comments will be removed.

In an effort to keep conversations fresh, Cisco Blogs closes comments after 60 days. Please visit the Cisco Blogs hub page for the latest content.


  1. Ruth,This is no surprise if you believe in the paradigm shift in media communications from real world to Web 2.0, signal to noise ratio messaging, and engaging an audience to create a relationship. More interesting will be the effect semantic-conversational search will have on Google's stronghold over search as we know it right now. Will consumers need to engage and connect to conversations when searching render Google's algorithm search and indexing obsolete?

  2. Thanks for this information, it was very helpful. Keep up the good work.

  3. Interesting article. Very useful. Thank you.