Social Media Leads Interactive Marketing Spending
It’s always interesting to hear what analysts have to say about new trends in marketing and think about how our own marketing strategies have or need to evolve. A few weeks ago, Forrester released its five year forecast on marketing spending showing social media ahead of all other forms of interactive marketing spending with a CAGR of 34%. Mobile marketing is the second fastest growing budget item. Email and display advertising are expected to grow more slowly. Check out the chart below for details. Forrester will issue the full report later this Spring. Until then, what are your thoughts on this evolution of marketing?