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Marketing in a Recession: Be Brave and Smart

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It’s a tough economy. No doubt about it. Ok.. so that’s not news to anyone… But even in the worst economic situations companies still need to buy products, services etc. You want your company to be the one they buy from which means you still need to market… and more effectively than ever before.

Here’s a few interesting marketing-related facts from recessions past:

1970 Recession Year -- American Business Press (ABP) and Meldrum & Fewsmith study showed that “sales and profits can be maintained and increased in recession years and [in the years] immediately following by those who are willing to maintain an aggressive marketing posture, while others adopt the philosophy of cutting back on promotional efforts when sales appear to be harder to get.”
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