Sometimes it seems that if you are not incorporating blogs, Twitter, LinkedIn, Facebook, Slideshare and a myriad of other social tools, along with geo-targeted search adversting, remarketing, and let’s not forget QR codes into your marketing strategy, you’re shamelessly behind the times and your marketing initiatives are at risk of being ineffective – or so it would seem…
A Fall 2011 survey by Constant Contact, Inc. shows that while most small businesses now market online and utilize social media, more conventional forms of marketing remain an important part of the marketing mix. “Old school” marketing tactics are still essential elements of our marketing tool kits. They may not be the cool kids on the block, but smart marketers know how to leverage under-utilized tactics to their advantage. Think about it.
Wouldn’t you rather have your direct mail piece in the in-box of an IT director with two or three pieces today than with 10 other pieces like it was a few years ago?
Of course, relying on old-school tactics can make you look old-fashioned. And since we know online marketing tactics have been proven effective, it’s important to find the balance between new and old. Brilliant marketers know to use social media tools in conjunction with other forms of marketing. The aforementioned direct mailer can easily be brought into the 21st century with a QR code and Facebook or Twitter URLs for example. Find the right mix for your business.