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Email Marketing & the Science of Timing

- May 10, 2012 - 1 Comment

Email marketing continues to be a preferred communication medium in B2B Marketing. Using real data, Dan Zarrella provides the information we need to maximize the effectiveness of our email-based campaigns and communications. I have actually used several of the key takeaways from this data to increase the open and click through rates of external Cisco communications. Use the following data to find the best days and times to maximize open and click through rates for your own communications. 

Data is from the great work done by Dan Zarrella (@danzarrella) and HubSpotDownload detailed slides from the webinar by Dan Zarrella for  a more indepth look at the science of timing for email marketing. Infographic created by KissMetrics.

Download a PDF of this infographic here


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  1. Nice work, you have shown the detailed diagram and a good reference in email marketing. Thanks for posting.