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The Truth About Marketing

As the saying goes, all good things must come to an end, and this is very true of the Cisco NOW Van Program. Cisco has decided to discontinue the US NOW Van program as of July 29th 2011 in accordance with Cisco business priorities for our next fiscal year.

Over the last 7 years, the Cisco NOW Van has crisscrossed North America, visiting every state in the United States and making the occasional foray into Canada. All in the name of wowing customers and prospects at Cisco and partner events with exceptional demonstrations of Cisco products. While we recognize the overwhelming support for the NOW Van from our partners, it’s time for the NOW Van to go the way of  music videos on MTV, the typewriter, and the ability for humans to write in cursive format.  

Not to worry though. The void created by the decommissioning of the NOW Van Program will be filled by new demonstration capabilities. We are currently exploring innovative techniques that will allow partners to showcase the latest Cisco products at non-Cisco locations throughout the country. In the interim, there are several options for both live and virtual demos available through Cisco and our Distribution Partners.  (Link requires CCO Login. You may want to log into Partner Marketing Central before clicking the link to ensure easy access)

Saying goodbye to the NOW Van is like saying goodbye to an old friend. But it is time… Adieu Now Van! The roads of North America just won’t be the same without you.

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