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Virtual Analyst Perspective: Your Invitation to ‘Sit Down’ with Industry Analysts—for Free!

June 14, 2012 at 10:32 am PST

Analysts bring years of experience and broad industry knowledge to their clients. They also perform valuable market research and trusted competitive analyses. But tapping into these resources can be tough, because of their busy calendars.

That’s about to change! Cisco is introducing the Virtual Analyst Perspective (VAP), a pilot program that gives partners a seat at the table with well-regarded industry analysts.

It begins on June 27, as Cisco hosts two, one-hour VAP webinars. It’s completely free—partners just need to register to participate. (Editor’s note: The event is finished, but you can click here to listen to the entire Virtual Analyst Perspective replay.)

VAP’s first guest is Zeus Kerravala, founder and principal analyst with ZK Research, a division of Kerravala Consulting. He’ll share directly with partners his expert insight on how trends can affect your business portfolio—and how to transform your business for the future. Read More »

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Evolving from Customer Service to Customer Collaboration

May 9, 2012 at 6:13 am PST

Like many people, I’ve raised my expectations of the products I use and the companies with which I do business, both personally and professionally. As my choices of vendors have expanded, so have the criteria by which I measure them.

At one point, the smallest price tag won the battle. I didn’t always get the best result, but I saved some money. I can get a whole lot more store-brand ice cream for my dollar, but it’s never as good as Ben & Jerry’s New York Super Fudge Chunk. Never.

Product quality, convenience, brand reputation, price, previous experience, are all in the mix. Increasingly, customer service is taking a greater role. I want to work with companies that want to work with me.

Collaboration technology gives you more avenues to interact with and serve your customers. Make it easy to be your customers. The efforts are worth it. In a new white paper, titled “Turning Customer Service into Customer Collaboration,” ZK Research says “the time is now for companies to use collaboration tools to evolve customer service.” Read More »

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