Cisco employees from all around the globe gathered to celebrate the latest phase of our Human Network Campaign, “Together, we are the human network.” To kick off this exciting new campaign we held a global internal event where we challenged offices across the globe to form one letter from the word, “together”. The purpose was to have employees experience, first hand, the power of being together. Increasingly, through video, we can become closer than ever to feeling like we are truly together.
Employees accepted the challenge and began coordinating this effort. Did I mention that the word “together” was to be created in cursive? Many emails and a couple weeks later, the footage was complete..Internationally, we proved that through uncooperative weather and a pressing deadline, we managed to accomplish the task!
Look at the photo below to guess which Cisco offices formed each letter!
The human network becomes exponentially more powerful and more human with video. Networked video solutions at home, at work and everywhere we go help us to be more engaged with one another. The human network isn’t just connected anymore, now we are involved, more authentic and more genuine through all the capabilities that video provides.
This global endeavor was a collaborative effort, quickly executed on a shoe string budget. Across the globe, teams creatively managed to not only replicate the letters but to also bring in employees from all facets of Cisco.
Cisco was created in 1984 out of Stanford University. In retrospect, the company was actually founded on the concept of social networking…on the concept of people wanting to be together. A husband and wife who were in different departments, utilizing different computer systems wanted to talk to each other. The multi-protocol router was created in a living room in Menlo Park, CA and Cisco was born.
In 2000, under the leadership of Dan Scheinman, the communications team at Cisco created News@Cisco, Cisco’s news site where press releases were housed and original content was produced.
Cisco, of course, LOVES video. In September of 2007, our Public Relations team started using video for press releases and blogs in earnest. We created the CSCOPR YouTube Channel. We now have over 800 videos and over 1.6 million views of those videos. While the CSCOPR channel remains active, recently, the social media marketing team created an umbrella YouTube channel to encompass the multiple other Cisco channels. You can view that site here.
In February 2008, Jeanette Gibson, then the head of the New Media team in Corporate Communications and now the director of Social Media Marketing at Cisco, asked me to run the CiscoSystems twitter account, as it seemed more appropriate for a PR person to run the “corporate” twitter account. I accepted and we’re now at about 40,000 followers and growing. We now, of course, have multiple “official” Twitter accounts and many, many employees tweeting (see here for our Cisco Social Media Policy and Guidelines for employees.)
In August 2009, we started the “official” Cisco Facebook page. We now have over 100,000 “likes” and growing. We utilize the page to share Cisco news and events and engage with Cisco fans. If you “like” us now on Facebook, you can even get a discount on Cisco Valet or a free Flip Video accessory! (Offer ends soon!)
This month, the Social Media Marketing team created a social media aggregator so that you can get a snapshot of the activity going on in Cisco’s social footprint as well as in our discussion communities. (Follow us, like us…engage with us.)
And, for what’s next, I recently talked to Forbes Managing Editor Bruce Upbin about how Cisco looks at social media and this will give you a flavor of where we might be heading.
Whether creating technologies and solutions, partnering with others, or taking good ideas and making them better, Cisco knows that innovation is the key to survival. Social Media is about innovation and that is what Cisco does better than anyone. Please join us as we continue this journey.