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Calling All Nonprofits: Does Your Video Tell a Powerful Story?

Did you know that by the end if 2012, videos will account for 50 percent of all Internet traffic?

Online videos are powerful storytelling tools. Many nonprofits are using them to attract donors and volunteers, and to multiply the impact they can have on the people and communities they serve.

As a sponsor of the 2012 DoGooder Nonprofit Awards, Cisco will get a chance to recognize four nonprofits that have successfully used video to create meaningful, positive change. Read More »

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Social Media Nerve Center

This is Cisco Live UK: Day 4, Part 1

Now this is really cool. Have you been wondering why the social media activity for Cisco Live UK has been so quick, responsive, and high-quality?  Well, today we’re going to show you why. Peter was invited to step inside the Cisco Social Media Studio at Cisco Live UK, which is the social media nerve center for the event. It is here where they are creating “one of the most customer-aware events in the world.”

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8 Steps to Rock Your Social Media Engagement #lostinsm

As a follow-up to my last blog post, here is the Reader’s Digest version of how to create social media engagement.

Each step is a word:

Listen • Integrate • Share • Talk • Enable Talk • Nurture • Evaluate • Refine

If you have paid close attention, you’ve probably discovered that the first letter of each word put together spell the word LISTENER. Makes it easy to remember, right? It all starts and ends with listening!

LISTEN

If you don’t do anything else, just listen. If you’re new to social media, listen first, engage next. If you’ve been doing social for a while, keep listening. Always! Not just during your launch period or around your event. Listening can help you get an outside perspective on your company. It can help you gain real-time unfiltered feedback, uncover issues, pain points and new opportunities. It can also be used to gain an edge on your competition, and can even help you avoid or minimize a crisis situation. Hint: Read More »

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Cisco meets 24

These just keep getting better! Reminiscent of Jack Bauer and Chloe O’Brian’s heroics on 24, check out the new animated mini-movie from Cisco in the continuing “Ike” series:

For those who may be unaware of the series, Ike Theodore (IT) Willis is the (mostly) silent IT guy who thwarts theft, fraud, and other calamities in a not-so-smooth fashion. He’s essentially James Bond’s awkward younger cousin who got an engineering degree instead of joining the British Secret Service. He’s a bit of an everyman, and especially relatable for those of us with a love for technology. Read More »

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Can You Destroy It?

What’s the best way to demonstrate the physical durability of a new router? How about a spec sheet detailing stress test results? Not at Cisco; video of the router being used as a basketball and dog food plate gets the point across much more clearly. I was pleasantly shocked when I saw the abuses endured by Cisco’s new ISR 819 Router. It survived not only immersion in hot coffee but also a baking in a toaster oven.

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