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8 Steps to Rock Your Social Media Engagement #lostinsm

November 10, 2011 at 5:31 pm PST

As a follow-up to my last blog post, here is the Reader’s Digest version of how to create social media engagement.

Each step is a word:

Listen • Integrate • Share • Talk • Enable Talk • Nurture • Evaluate • Refine

If you have paid close attention, you’ve probably discovered that the first letter of each word put together spell the word LISTENER. Makes it easy to remember, right? It all starts and ends with listening!

LISTEN

If you don’t do anything else, just listen. If you’re new to social media, listen first, engage next. If you’ve been doing social for a while, keep listening. Always! Not just during your launch period or around your event. Listening can help you get an outside perspective on your company. It can help you gain real-time unfiltered feedback, uncover issues, pain points and new opportunities. It can also be used to gain an edge on your competition, and can even help you avoid or minimize a crisis situation. Hint: Read More »

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Cisco meets 24

October 6, 2011 at 10:02 am PST

These just keep getting better! Reminiscent of Jack Bauer and Chloe O’Brian’s heroics on 24, check out the new animated mini-movie from Cisco in the continuing “Ike” series:

For those who may be unaware of the series, Ike Theodore (IT) Willis is the (mostly) silent IT guy who thwarts theft, fraud, and other calamities in a not-so-smooth fashion. He’s essentially James Bond’s awkward younger cousin who got an engineering degree instead of joining the British Secret Service. He’s a bit of an everyman, and especially relatable for those of us with a love for technology. Read More »

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Can You Destroy It?

August 26, 2011 at 1:25 pm PST

What’s the best way to demonstrate the physical durability of a new router? How about a spec sheet detailing stress test results? Not at Cisco; video of the router being used as a basketball and dog food plate gets the point across much more clearly. I was pleasantly shocked when I saw the abuses endured by Cisco’s new ISR 819 Router. It survived not only immersion in hot coffee but also a baking in a toaster oven.

Read More »

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Social Media Spotlight: Choosing a Video Hosting Service

August 18, 2011 at 11:25 am PST

Now that you’ve unleashed your inner producer and have become a pro at setting up and editing videos, the next step is to share them with your audience.

But with so many video hosting services out there, it can be overwhelming deciding which one to use. Fret not, we did the research for you so you can simply pick the site that best fits your needs.

Here’s a list of the top video hosting services available along with their capabilities, restrictions, and other useful information. Read More »

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The Week’s Top Cisco Partner News Headlines, in Less than 5 Minutes

June 30, 2011 at 1:03 pm PST

In this episode of Partner Update, we find out what Andrew does first-thing in the morning, learn about a free new mobile app that delivers the latest partner news from Cisco, get the scoop on what kind of network can best solve endpoint and application challenges, get tips on minding your Twitter manners, learn how Cisco partners can grow cloud revenues, and figure out what Triple V means. (And a lot more.)

Tune into this action-packed newscast to get the latest news and info you need to know (in less than five minutes).

So what’s in the news this week?

Keep reading for a transcript of the newscast with timestamps so you can view the parts of the video you want to see and important links where you can find more information. Read More »

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