Ah, the power of video. Witness the virality (and virility?) of the Dollar Shave Club.
Seems like a revolutionary concept, doesn’t it? And with that David vs. Goliath overtone, it’s downright catnip to the trodden, recession-weary masses. But, guess what? Budget blades have been done before. Several times. (See www.razorsdirect.com, www.shaving-shack.com, not to mention drugstore knock-off brands.)
So, what made it different this time?
In a word, video.
(4.15 million views on YouTube in a month.)
You can call it social media, too. Or just a sense of humor. But the basic fact is, without the video, and the talent it showcases, Dollar Shave Club would not have the big brands shaking in their boardrooms.
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Tags: advertising, online advertising, transformation, video, youtube
Many companies today are jumping on the bandwagon to add custom social media accounts to their list of web properties. The Cisco Support Community team is one such group, but this team has done so particularly well and seen great successes with their endeavors.
In early 2010, they launched and revamped their social initiatives in hopes of staying connected with customers and extending the community beyond Cisco’s immediate reach. Just over a year afterward, the team was recognized as the winner of the 2011 Forrester Groundswell Award in the B2B Supporting Category. What’s more, Cisco estimates that the community-based support on Facebook and Twitter is saving the company more than $400K annually! Not everybody rises to fame with the fruits of their social media labor. I was curious to find out what the team did that led to such positive results, so I chatted with Pratibha Gupta and Mohan Rao, leads of the social media branch of the Support Community team.
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Tags: award, B2B, b2b supporting category, cisco support community, CSC, facebook, forrester groundswell, linkedin, social media, Technical Support, twitter, youtube
Did you know that by the end if 2012, videos will account for 50 percent of all Internet traffic?
Online videos are powerful storytelling tools. Many nonprofits are using them to attract donors and volunteers, and to multiply the impact they can have on the people and communities they serve.
As a sponsor of the 2012 DoGooder Nonprofit Awards, Cisco will get a chance to recognize four nonprofits that have successfully used video to create meaningful, positive change. Read More »
Tags: California, case foundation, Cisco, Cisco CSR, corporate social responsibility, CSR, dogooder, impact multiplied, nonprofits, nten, san francisco, see3, usa, video, video awards, youtube
This is Cisco Live UK: Day 4, Part 1
Now this is really cool. Have you been wondering why the social media activity for Cisco Live UK has been so quick, responsive, and high-quality? Well, today we’re going to show you why. Peter was invited to step inside the Cisco Social Media Studio at Cisco Live UK, which is the social media nerve center for the event. It is here where they are creating “one of the most customer-aware events in the world.”
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Tags: #CLEUR, Cisco, Cisco Live UK, Converged Industrial Ethernet, Converged Industrial Wireless, facebook, flickr, GPJ Experience Marketing, Industrial Intelligence, Industrial Work Enablement, Kenny Lauer, Manufacturing, Peter Granger, social media, social media listening, Social Miner, twitter, youtube
As a follow-up to my last blog post, here is the Reader’s Digest version of how to create social media engagement.
Each step is a word:
Listen • Integrate • Share • Talk • Enable Talk • Nurture • Evaluate • Refine
If you have paid close attention, you’ve probably discovered that the first letter of each word put together spell the word LISTENER. Makes it easy to remember, right? It all starts and ends with listening!
If you don’t do anything else, just listen. If you’re new to social media, listen first, engage next. If you’ve been doing social for a while, keep listening. Always! Not just during your launch period or around your event. Listening can help you get an outside perspective on your company. It can help you gain real-time unfiltered feedback, uncover issues, pain points and new opportunities. It can also be used to gain an edge on your competition, and can even help you avoid or minimize a crisis situation. Hint: Read More »
Tags: best practices, customer, engagement, engaging, facebook, how to, KPIs, Listening, measurement, measuring, metrics, partner, slideshare, social media, strategy, twitter, youtube