Cisco’s Social Channel Feeds allow encourage visitors to continue their social journeys from YouTube.
YouTube video plays several key roles in the Customer Journey. The video platform offers customers a way to engage through comments and sharing content with one another and plays a supporting (sometimes starring) role in other social media campaigns by serving up videos for Twitter, Facebook and blogs.
While it is more obvious that these other Social Media Platforms steer the customer journey towards YouTube videos, it is also interesting to note where and how the customer journey continues on from online video. Video can and does assist in the continuation of the customer journey towards these other social media platforms. The trick is optimizing YouTube to tap the full potential online video has in supporting and continuing the customer journey:
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Tags: customer journey, youtube, youtube optimization
Loose lips might sink ships is a propaganda idiom originated during World War II to bring awareness to the hazards that may be caused by careless talk of subject matter that could be potentially vital information to the enemy. As a US Navy veteran, I take this to heart and do my best to protect corporate data no matter how insignificant it may seem. However, social communication sites such as Facebook, Twitter and YouTube provide new avenues of personal sharing in a social context that could have considerable ramifications in a professional context.
The other day I was talking to somebody about the challenges of publicly available communication sites and concerns on how to secure professional content from being openly shared. In many cases employees use the before mentioned sites to communicate internally or externally and often times may be sharing sensitive corporate data on these sites — not with the intent of being malicious, but because it seems like the right way to share information or they want to circumvent IT placed restrictions. He then shared a story with me of a coworker that posted a simple status update to a social site, something to the affect Read More »
Tags: collaboration, communications, facebook, social networks, twitter, youtube
In February 2012 179 million U.S. Internet users watched nearly 38 billion online videos, according to industry research. Predictably, YouTube statistics are colored with consumer viewing behavior. But B2B online video viewing grew 27% from 2010 to 2011 and eMarketer estimates that B2B spending on online video will rise as much as 55% this year. Which makes it the fastest growing ad format in 2012. In fact, your B2B audience expects you to engage them via video. Companies that don’t utilize video as part of their marketing efforts are likely to use lead generation opportunities to competitors that do.
Having online video in your mix is a priority for marketing in the coming year. Here five tips to help you create compelling videos to drive your business:
Content is all around you – You already posses a wealth of content that can be reused, recycled and repurposed into online video. It’s tucked into the deep recesses and dank corners of your business. White papers, promotional materials, training videos, presentations developed for product briefings, keynote presentations given by your executive teams at conferences, panel discussions, interviews – the list is endless if you really look. Identify it, categorize it, and leverage it to engage your customers and prospect.
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Tags: b2b marketing, business video, Cisco partner marketing, online video, video, youtube
Ah, the power of video. Witness the virality (and virility?) of the Dollar Shave Club.
Seems like a revolutionary concept, doesn’t it? And with that David vs. Goliath overtone, it’s downright catnip to the trodden, recession-weary masses. But, guess what? Budget blades have been done before. Several times. (See www.razorsdirect.com, www.shaving-shack.com, not to mention drugstore knock-off brands.)
So, what made it different this time?
In a word, video.
(4.15 million views on YouTube in a month.)
You can call it social media, too. Or just a sense of humor. But the basic fact is, without the video, and the talent it showcases, Dollar Shave Club would not have the big brands shaking in their boardrooms.
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Tags: advertising, online advertising, transformation, video, youtube
Many companies today are jumping on the bandwagon to add custom social media accounts to their list of web properties. The Cisco Support Community team is one such group, but this team has done so particularly well and seen great successes with their endeavors.
In early 2010, they launched and revamped their social initiatives in hopes of staying connected with customers and extending the community beyond Cisco’s immediate reach. Just over a year afterward, the team was recognized as the winner of the 2011 Forrester Groundswell Award in the B2B Supporting Category. What’s more, Cisco estimates that the community-based support on Facebook and Twitter is saving the company more than $400K annually! Not everybody rises to fame with the fruits of their social media labor. I was curious to find out what the team did that led to such positive results, so I chatted with Pratibha Gupta and Mohan Rao, leads of the social media branch of the Support Community team.
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Tags: award, B2B, b2b supporting category, cisco support community, CSC, facebook, forrester groundswell, linkedin, social media, Technical Support, twitter, youtube