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Cisco’s Empowered Women’s Network’s #reDefineCommunity Contest 2nd runner up

1 min read

We are less than a week away from our 3rd Annual Cisco Empowered Women’s Network’s forum at Cisco Live and we have some exciting news to share! Congratulations to Vidushi Sharma! After careful deliberation of all the entries, Vidushi has been selected as our 2nd runner up for the #reDefineCommunity Contest for the Cisco Empowered Women’s Network! […]

#RedefineCommunity with Cisco Empowered Women’s Network Social Media Contest

1 min read

Guest Blog written by Carissa Lada, Customer Support Engineer Here at Cisco, it’s easy to understand the importance of technology. We can connect with people around the world, do our jobs more efficiently, and create innovative solutions that have never been seen before. Technology also gives us the ability to change the world in unprecedented ways.   […]

March 10, 2015

DIGITAL AND SOCIAL

Are you Ready for Social Video?

3 min read

Are you considering using video in your digital marketing strategy?  Here are a few statistics on the topic: Visitors who view product videos are 85% more likely to buy than visitors who do not. (Internet Retailer) More than 1 billion unique users visit YouTube each month. (YouTube) 92% of mobile video viewers share videos with […]

September 19, 2014

SP360: SERVICE PROVIDER

IP Traffic Will Need a Fast Lane for Video in 2018

3 min read

Over the past two decades, Internet Protocol (IP) traffic has been on the rise and is anticipated to continue along a similar trajectory over the next five years. The increasing number of fixed and wireless devices and M2M nodes that are connecting to global IP networks is one of the primary contributors to global IP […]

Vote for Videos that Inspire Social Good

1 min read

Cisco is proud to sponsor the DoGooder Video Awards for the third year in a row. These awards recognize the creative and effective use of video in promoting social good. The submissions included a wide array of funny, moving, and informative videos that embraced strong storytelling to communicate important messages. It was a difficult task, but […]

February 21, 2014

DIGITAL AND SOCIAL

Humanizing Cisco’s Recent Network Convergence System

4 min read

Trying to tell a story with a very technical product is challenging for many B2B brands. Many struggle to get their message across in a succinct and efficient way, but most of all, many of these brands struggle with creativity. Creativity is an essential component of effective marketing, and creativity was definitely the route Cisco took. […]

August 13, 2013

DIGITAL AND SOCIAL

Video Integration in Social Media

2 min read

Although I have only been working in Cisco Social Media for several months, I have discovered much about its impact and the strategies for leveraging it at both the corporate and personal level. With the growing popularity of video services such as YouTube, Vine, and Instagram, it was only a matter of time before video content became […]

July 1, 2013

DIGITAL AND SOCIAL

The Use and Impact of Social Media: A Blog Post

2 min read

In recent years, social media has become the staple of communication. I remember when I was only about 11 years old and I first discovered the wonder of Myspace. This tool (the first of its kind) led the way to Twitter, Facebook, LinkedIn, Pinterest, etc. Social media opened up a whole new world of opportunity […]