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#RedefineCommunity with Cisco Empowered Women’s Network Social Media Contest

Carissa LadaGuest Blog written by Carissa Lada, Customer Support Engineer

Here at Cisco, it’s easy to understand the importance of technology. We can connect with people around the world, do our jobs more efficiently, and create innovative solutions that have never been seen before. Technology also gives us the ability to change the world in unprecedented ways.   The best part is that we know there are incredible people out in our community making a difference and embodying Cisco’s mission to change the way people learn, work, live, and play.

At Cisco Live in San Diego this June, we want to highlight the impact people are having in their communities. Our theme for the Cisco Empowered Women’s Network (CEWN) event is to ReDEFINE Tomorrow, Today. One facet of this campaign is to showcase the ways Read More »

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Are you Ready for Social Video?

Are you considering using video in your digital marketing strategy?  Here are a few statistics on the topic:

  • Visitors who view product videos are 85% more likely to buy than visitors who do not. (Internet Retailer)
  • More than 1 billion unique users visit YouTube each month. (YouTube)
  • 92% of mobile video viewers share videos with others. (Invodo)
  • Video promotion is 6 times more effective than print and online ads. (Atlas)
  • More than 100 hours of video are uploaded to YouTube each minute. (The Telegraph)

But most importantly:

As a digital marketer, it is crucial to plan for video in your marketing efforts. Moreover, you must understand which social media platform is correct for your target audience and what type of social video you need to create. Read More »

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IP Traffic Will Need a Fast Lane for Video in 2018

Over the past two decades, Internet Protocol (IP) traffic has been on the rise and is anticipated to continue along a similar trajectory over the next five years. The increasing number of fixed and wireless devices and M2M nodes that are connecting to global IP networks is one of the primary contributors to global IP traffic growth. According to the Cisco’s Visual Networking Index™ Global Forecast and Service Adoption for 2013 to 2018, global IP traffic will increase nearly three-fold over the next five years. The growing number of Internet users and faster broadband speeds are also contributing to this traffic growth. However, another trend likely to increase global IP traffic is the increased use of video applications — online video streaming, live video feeds and video on demand (VoD), as well as various forms of video communications.

The Growth of IP Video

The world will reach 2.5 trillion Internet video minutes per month by 2018. That is nearly Read More »

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Getting Started with Cisco CMX 7.6 Analytics

First we rolled out the MSE tech blog series to give our customers an in depth look at the various features of the location-based technology behind Cisco’s Mobility Services Engine (MSE) and Connected Mobile Experiences (CMX) solution. Now, we’re kicking off a CMX Techtorial video series to provide a visual and helpful walkthrough of how to maneuver and get started with CMX and location-based services.

First up, we have the charismatic Darryl Sladden, Technical Marketing Manager for CMX, taking us through CMX 7.6 Analytics. In this quick video, Darryl will cover:

  • What is CMX 7.6 Analytics?
  • What is the analytics dashboard?
  • How do I visualize dwell time, heat maps, device density?
  • What kinds of reports can you get with CMX 7.6 Analytics?

Read More »

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Vote for Videos that Inspire Social Good

Cisco is proud to sponsor the DoGooder Video Awards for the third year in a row. These awards recognize the creative and effective use of video in promoting social good.

The submissions included a wide array of funny, moving, and informative videos that embraced strong storytelling to communicate important messages. It was a difficult task, but the DoGooder Team has chosen the finalists – and now it’s up to the public to choose the winners.

Visit the contest site today and cast your vote. Public voting is open through March 10, 2014.

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Read More »

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