Today, Cisco is kicking off its “Your Way” campaign which is focused on the universally desired but sophisticated requirements around the delivery of mobile experiences.  Not just mobile access – that is simply changing an access type – but rather a mobile experience that maps to your needs depending on the device you’re holding, the service or application you’re using, the time and location you want it  — in sum, it’s a mobile experience “your way.”

You’ll see Cisco highlighting this in a variety of forums – from an opening webcast featuring Cisco CTO Padmasree Warrior  and BT to an array of on-going activities such as a dedicated website advertisements and even in future innovation announcements like the major one we’ll be having on June 5^th (you can register here to be among the first to hear the news. And when we do, you’ll see that we promote that such personalized, superior mobile experiences “don’t have to compromise the way of business.”

While that phrasing may make sense for the Bring Your Own Device trend in the Enterprise where many CIOs are concerned about security and compliance, how does it apply to Service Providers?

A number of ways: Read More »

Tags: mobile, mobility, multiple devices, padmasree warrior, Service Provider, your way

The rapid evolution of mobile technology has changed many things, from how we work to how we communicate with our families and friends. From how we play to how we learn.

Webcast: The Network Built for the Mobile Experience

It started with the simple convenience that came from the portability of mobile phones and has escalated to smartphones and tablets that weigh less than two pounds, yet give us access to nearly anyone or any piece of information we might need, nearly anywhere. We customize them inside and out, from the cases we put on them to the information we put in them. We organize our applications, contacts, photos, videos, music, calendars, e-mail, and information exactly to fit how we find things best. It’s a device, yet it’s all very personal.

As these devices work their way toward ubiquity in our consumer lives, they’ve become prevalent in the workplace as well. It’s not just that people have their own phones and tablets, but they want to bring their own devices into their work lives. Read More »

Tags: bring your own device, byod, collaboration, employee satisfaction, mobile devices, mobile users, mobility, webcast, your way