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Doobie Brothers Unique Premiere via TelePresence

Doobie Brothers - World Gone Crazy - new album release

The Doobie Brothers are the sound of my childhood as my Dad would seemingly wear out record player needles, playing albums over and over again. Now, the classic American rock legends, the Doobie Brothers, are back -- with a new recording entitled “World Gone Crazy,” releasing on September 28. All of us at Cisco are really excited to partner with AT&T and Marriott to host the band’s live performance -- broadcast via Cisco TelePresence and Ustream -- on Monday, September 27th at 3:30pm PST from the CiscoTV studios in San Jose, California. In fact, I didn’t realize how many Doobie Brothers fans there were until we opened up a few seats in the studio audience to Cisco employees and were simply bombarded by, no kidding, thousands of requests. (Of note, my administrative partner is one of them…I need to get her in or else she’ll book my next flight to Boston with a connection in Bangladesh.)

The good thing is that you don’t have to be in our San Jose studio for the event. We invite you to join the live concert on Ustream -- from anywhere in the world -- to hear their classic and new songs. And many others, through various promotions, will be able to attend the concert via the AT&T TelePresence service and Marriott TelePresence locations. Together, working with our partners, we can help to transform how we all experience music and video, in a truly interactive online format.

Harnessing the Power to Bring People Together

You know, back in January, when Marriott announced their Go There Virtual Meetings facilities, I have to admit that I don’t recall discussing with them the possibility of launching an album over it or helping a band effectively create a “world tour” event in a single evening…

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