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Sports + Social Media = Massive Opportunities

I was at the SEAT Conference in Miami last week, and people are still abuzz about the recent World Cup. Attendees of the conference see engagement with sports fans as a top priority, and they know that Cisco has the most open, tailored and successful solutions to make that possible in venues around the world. The data below from Facebook and Twitter shows just how voraciously fans engaged on social media with regards to the World Cup.

Facebook

 

Twitter

As the world continues to become more “social” than ever before, teams, venues, leagues, and companies are working more feverishly than ever to capture the massive opportunity these sports fans present in the digital world.

Every conversation I had during the SEAT Conference validated that Cisco’s investments in Sports & Entertainment have positioned us to aid our customers to capture these digital fans. Over the past few years we have solved the problem of reliable and efficient high-density Wi-Fi, and live video streaming with minimal delay, and that is why our solutions are in more than 225 venues, and 30 plus countries, and have impacted hundreds of millions of fans. And with a proven platform in place, we are working with our customers to convert these more connected and immersive experiences into deeper levels of insight and engagement that drive impact, both on a personal level with fans and on the business side with sponsors and other associated partners looking to generate a return on their investments.

While many are looking at capturing the opportunities of the here and now, this is only the beginning.  The rapid pace of technology innovation mandates preparing for the future and as we visualize a world where everything is connected (Internet of Everything – IoE). This video series shows how Cisco and the NBA are already deep into this process. Check out the “One Bounce” video here.

As big data fuels deeper levels of fan insights, the future experience will be richer, and ultimately feed the insatiable hunger for information that these fans have already shown. Being a sports fan will be better than ever before, and Cisco will be right in the middle of making that happen.

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The World Cup, Piano Movers, and IVR

As I write this, it’s World Cup time, reminding me of an old saying that in football (or soccer, as we Americans call it) there are two types of players: piano players and piano movers. Piano players perform magic with the ball. They score most of the goals … and get the big endorsement deals. Piano movers, on the other hand, toil in relative anonymity. They don’t win many style points, but they get the job done.

In some ways, Interactive Voice Response (IVR) is a lot like being a piano mover. IVR is a mature, reliable, technology that’s often used to provide automated self-service to callers as a front-end to a contact center. IVR has minimal “wow” factor, and in fact it’s occasionally derided (typically due to bad application design). Yet more businesses are using it now than ever, because IVR is still one of the most cost effective ways to provide customer service.

People are often surprised when I tell them that Cisco is the world’s #1 IVR vendor--by a wide margin. Some of the world’s largest, most mission-critical IVR systems are built on Cisco. Moreover, Cisco was recently honored to receive a “Strong Positive” rating (the highest level) from Gartner in their annual IVR Marketscope report. In particular, Gartner noted Read More »

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Score for IT this World Cup

Unless you’ve been living under a rock for the last two weeks, you know that the FIFA World Cup is in full swing. Stakes are higher than ever as we move into the semi-finals with more and more people tuning in to cheer on their favorite futbol teams. In fact, FIFA just released a media release yesterday about how this year’s 2014 FIFA World Cup™ has set new records for streaming data traffic around the world. My colleague Ido blogged about IWAN helping with the bandwidth overload caused by the FIFA World Cup last week, so let’s dive deeper and talk about video and high density.

There is no denying it: your employees and customers are streaming video. While the volume of that streaming dramatically peaks around game times during the World Cup, it should be no surprise that today, mobile applications, largely video, are increasing mobile traffic across networks. That’s straight forward: apps + video = bandwidth drain. Combine that with the fact that people are touting multiple devices--think a laptop and a smartphone, maybe a tablet, too. This means high density--lots of clients and devices on a single network. These circumstances trigger three potential yellow cards to cross an IT person’s mind – let’s see how we can avoid them.

YELLOW CARD #1: Rich Media Optimization

As an end-user, the common expectation is that I should get the same crisp, clear, rich  media or video experience across all platforms—I don’t care if it’s my phone, my tablet or my laptop: make it high definition. This is harder said than done.

It is not easy to provide the same rich media experience across wired and wireless devices. Traffic from wireless devices has to travel all the way back to the controller in a data center and then back to an access switch before reaching its destination. It’s called the hairpin effect. The result is that video over Wi-Fi could look grainy. That won’t do for the current generation of high definition junkies. Read More »

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IWAN Wed: Is FIFA supported on the ISR?

Food for thought

The other day, I went to the café to grab my lunch and notice something that got me thinking of an IT problem we’re going to see more and more.

I’m not a soccer sport fan but of course I am aware of the 2014 FIFA World Cup™ event that is happening.

Anyways, I saw a guy watching a live stream of the game between Iran and Nigeria on his mobile device and it got me thinking “I wonder how much bandwidth this thing is taking?”

All major sports event like the Superbowl, World Cup, NBA Finals, PGA tour, Olympics, etc. are streaming LIVE games and many people around the globe are watching the World Cup during business hours as its always 9 to 5 somewhere. Read More »

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