I love this video. It conveys so simply how our choice of words can radically change how people react to us.
It also shows how difficult it is to make an impact when we’re stuck in a rut of talking a particular way.
The way we use language in the technology sector is a funny old business. At one end of the scale we have acronyms galore, a list as long as my arm that I’m forever trying [and failing] to work my way through. At the other we have company names becoming common parlance verbs. Today there are millions of people around the world who Facebook, Google and Twitter.
The murky in-between is a mixture of techy specifications containing bits and bytes, or else roll-off-the-tongue phrases like broadband, plug-and-play and cloud computing that only a tiny minority of the world’s population truly understand. For many, the technology sector is amongst the worst for language that doesn’t invite people in.
This hasn’t stopped the relentless rise in the use of technology. But whilst the e-comfortable click ahead, those left behind just want to be talked to in a language they understand.