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I [HEART] Our Employees: From Employees to Social Brand Ambassadors

February 20, 2013 at 10:43 am PST

The other day I was reading an article about “Cognitive Dissonance: Why Social Sharing Creates Employee Advocates”. Intuitively you would suspect that “employee sharing can influence your employees to love your company more” but I’m always thrilled to see research, data and science to support these theories. Thank you, Psychology!

If you’re still skeptical about why employee enablement in social media matters, consider these factoids:

(1)    41% of people believe conversations with company employees to be the most credible specialist sources of information.

(2)    There are over 10 million social mentions of the Fortune 100 each month…With Twitter generating the most amount of chatter.

(3)    56% of customer tweets to companies are being ignored.

(4)    70% of brands ignore Read More »

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