Earlier this week, we kicked off special customer guest blog series with Andrew vonNagy, author of the blog Revolution Wi-Fi, and active on Twitter @revolutionwifi. Join us today as Andrew explores the next two major retail trends changing the Wi-Fi industry, and catch up with the first part if you missed it.
Trend 2: Empowering Sales Associates
Given the increasingly connected and smart shopper, consumers now have more product information than in-store sales associates in many cases. Yet sales staff are key to providing a great consumer experience in-store. Retailers need to empower sales associates with the depth of product information that consumers have, and to provide additional tools that facilitate existing and new services offered by the retailer.
Historically, only a fraction of retail sales associates have been provided with mobile devices, and those devices have enabled only a limited set of capabilities such as stocking, inventory management and product availability. One reason for this is the high cost of ruggedized mobile devices for use in retail. A typical high-speed scanner PDA can cost well over $1,200 each. In order to provide every sales associate with more information to help consumers, retailers are adopting lower-cost, feature-rich, smart mobile devices that provide more robust capabilities than specialized scanners. Mobile platforms built by Apple, Android, and third-party manufacturers are enabling this shift, along with a retail IT focus on enabling business processes in a more flexible, consistent, and re-usable fashion.
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Tags: 802.11n, digital signage, iPad, iphone, mobile devices, mobile pos, retail, sales, smartphone, tablet, wi-fi, wifi, wireless, wireless LAN
This is the type of post that gets me excited. Today, I’m happy to feature a special customer guest author: Andrew vonNagy, CCIE #28298 (Wireless), and currently Technical Architect for a Fortune 50 retail company. Many of you may know Andrew from his active blog, Revolution Wi-Fi, or his Twitter feed: @revolutionwifi. Stay with us over the next two weeks as Andrew offers his take on the intersection of Retail and the Wireless LAN industry.
Retail Wi-Fi networks have long been dominated by inventory management applications and services that enabled a more productive workforce and leaner operations. However, brick-and-mortar retail is being disrupted due to the explosive growth from pure e-commerce competitors offering [often] lower prices and a more personalized shopping experience. In addition, the e-commerce sales channel offers deeper product information, community reviews, and greater levels of localization and customization that resonate with consumers.
Brick and mortar retail must adapt to compete in this new environment. A key component of this adaptation is delivering new IT solutions while leveraging the physical assets of the storefront, mixing the benefits of in-store product “touch-and-feel” with the personalization of e-commerce shopping. Merging these two worlds together will create an enhanced shopping experience through the use of mobile Internet devices, often connected through Wi-Fi networks.
This week, we will cover the first of 5 trends driving Wi-Fi growth and new capabilities in retail organizations:
Trend 1: Consumer Interaction and Business Analytics
Physical retailers have the most influence over consumer purchase decisions in the store, when they are standing in front of the product they are weighing whether or not to buy. Historically, this has been through in-aisle marketing and signage. However, customers are increasingly equipped with mobile Internet access and turning to external sources of information in real-time while within a retail store. This has been coined the emergence of the “smart shopper”. These external sources of information are much more comprehensive than what the retailer can provide through traditional in-aisle marketing and signage, and this leaves the physical retailer at a big disadvantage.
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Tags: guest wi-fi, location based services, mobile, mobile payments, NFC, retail, smart shopper, smartphone, wi-fi, wifi, wireless, wireless LAN
Otherwise known as: “Industry Leaders Expand Customer Choice and Reduces Total Cost of Ownership”.
A press release out of Honeywell’s Baveno, Italy site late last month told of Honeywell’s announcement that it is offering wireless access point[s] (the Aironet 1552 Access Points to be precise) from Cisco -- “global leader in networking”, as part of Honeywell’s OneWireless™ solution of industrial wireless products and services.
The Press Release stated that “These solutions provides customers seeking to implement a long-term, plant-wide wireless infrastructure at their industrial facilities with industry leading technology and support from two of the largest and most established wireless solutions providers in the world.”
It was all about Cisco’s new Aironet 1552 Access Point together with Honeywell’s OneWireless network, providing wireless coverage for both Wi-Fi applications and ISA100.11a field instruments under a single infrastructure and minimizing total cost of ownership. Read More »
Tags: 1552, Diederik Mols, honeywell, honeywell networking, Industrial Automation, Michael Fabian, OneWireless, pcn, process control networks, Raymond Rogowski, wireless
If you happened to have your Thanksgiving meal last week with a person of Greek heritage, you may have heard them toast “Yia mas”, that literally means “to our health”. And that is exactly what I am thankful for each day, my family’s health.
I am also thankful for the health of our wireless business, which is going great thanks to professionals such as doctors, and nurses that want to want to use their personal devices (smartphones and tablets) at work.
At Cisco we have long been talking about how we enable this proliferation of devices in the workplace and how we make it easier for IT to onboard and troubleshoot these “un-managed” devices. We also provide a robust wireless infrastructure that enables these professionals by providing the best possible mobile experience. But the trend of personal devices in the workplace does pose a valid concern: “As more and more doctors start using their personal iPads at work, will my patient data be secure?”
Curiosity got the better of me, and I decided to look at some data over the long weekend to better understand how healthcare data breaches occur. This is by no means a scientific analysis, I just crunched some data I downloaded from the U.S. Department of Health and Human Services website (hss.gov), so the findings are not conclusive, but rather indicative of what is happening. The data represents HIPAA breaches of 500 or more records per incident over the past 2-year period.
Here is what the data says: Read More »
Tags: 802.11n, compliance, doctors, healthcare, HIPAA, iPad, mobile devices, security, tablet, wireless
Today, at Höganäs North America, the high-performance Cisco network delivers the day-to-day voice and data communications needed for around-the-clock communications and network connectivity that are vital to Höganäs’ staff for not only daily operations but to ensure the safety of their 80 plant employees: activities such as enabling crane operators servicing furnaces to alert nearby teams to help ensure their safety for example.
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Tags: business benefits, Case Study, Cisco CleanAir technology, Cisco Unified Wireless Network, clean air, cleanair, Höganäs, Höganäs cisco, Höganäs networkinhg, LAN, Manufacturing, videolink, wcs, wireless, wireless network, wlan