When a person is considered tech-savvy and “always-connected” in their day-to-day life, these expectations don’t change when they stay in a hotel. In fact, this new “connected hotel guest” actually expects the same mobile experience at hotels that they receive at home or work. Hoteliers across the world are constantly trying to find ways to meet the increasing needs of the mobile-connected guest. Previously, hotel Wi-Fi was used primarily for guests and staff connectivity, but now, it’s becoming much more than that because of these guests’ needs. Read More »
Next Thursday you don’t want to miss a live technical webcast with Q&A on the hot topic of Wi-Fi location-based services. Join Techwise tech legend Jimmy Ray Purser and technical marketing engineer lead Darryl Sladden for a deep technical discussion covering the ins and outs of Cisco’s Mobility Services Engine – the intelligence engine in the Cisco Wi-Fi network that enables Cisco Connected Mobile Experiences functionality.
You’ll get a full, hands-on view of four pieces of the solution and see how it all ties into your Wi-Fi network:
- Location detection – how Cisco’s Wi-Fi infrastructure detects mobile devices and calculates their location
- Analytics – how the MSE aggregates and reports Wi-Fi location data and trends to administrators and operations leads so that they can better understand guest behavior
- APIs – how Cisco’s Mobility Services APIs provide application developers rich, contextual information they can use to create a variety of internally and externally-facing apps
- Maps – a use case of how Cisco uses it’s own Wi-Fi location-based services inside the organization to increase efficiency and employees get to where they need to go
This is an in-depth session you won’t want to miss. Register now and mark your calendars for December 12!
I imagine, like most professionals, your day is filled with solving challenging demands. Whether it’s increasing efficiency in your line of business or developing new ways to reach customers and increase sales, transformation is happening. And you are driving it.Today’s leaders are leveraging mobility to move their business forward and improve their organizations; from providing users adaptive, personalized experiences to introducing new operating models and gaining additional business intelligence. Having the right information from the right people will ensure you’re not left behind.
Research from Richard Franzi in a Critical Mass for Business article supports the importance of top executives learning from other executives to help resolve issues. Learning from those who are moving in the same direction can help drive better results, especially in today’s competitive environment.
With this approach in mind, the latest edition of Mobilize offers peer-to-peer insights from C-level executives that are not only managing pain-points, but overcoming them with strategic innovative decisions.
You’ve all heard the saying “think outside the box” when encouraging someone to be creative and come up with new ideas, new ways to do things, new ways to…..just about anything. Well, I’d like to take a small twist on the well-known saying and talk for a moment on how deploying outdoor Wi-Fi access points should be something you should be “thinking” about.
We all know that here in late 2013 almost everywhere you go, you can pull out your laptop, tablet, or smartphone and you will find Wi-Fi coverage, be it at your workplace, at a coffee shop, or in a retail store. Why is Wi-Fi coverage so pervasive in these areas? Because connecting to Wi-Fi access points and the data network behind them makes employees more productive, enables the coffee shop to be the new remote office (while selling more coffee and cakes), and provides the retail store the ability to gather analytics to better target offers for their customers.
Now let’s think about expanding this coverage to outdoors….outside the buildings. The same holds true. Providing Wi-Fi access in the surrounding outdoor locations frees up employees to take their laptops outside and enjoy a nice, sunny day while still being “online” for secure corporate email and business tools. It allows the employee to connect to that important WebEx meeting he is running late for as he pulls into the parking lot. It allows the retail store to engage with customers thru Cisco’s Connected Mobile Experiences (CMX) earlier and push offers to them as they walk in from the parking lot, perhaps pulling customers headed to nearby stores who might otherwise not have stopped in.
Dreamhack Winter 2013 in the small city of Jonkoping in central Sweden claims to be the world’s largest digital event. I was skeptical at first, but when I arrived for the event, I was completely amazed at the scale of things in this tiny part of the world where its only bright for 5 or 6 hours during day this time of the year.
Of course, the amount of daylight didn’t impact one bit the large numbers of people streaming into the event venue well before opening time on Thursday afternoon.
Tags: analytics, Connected, connected mobile experiences, connectivity, Dreamhack, innovation, internet, jonkoping, location, location analytics, location based services, Millennial, mobile, mobility, network, platform, telia, wi-fi, wi-fi location, wifi, wireless