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Blurring the Lines between Online and Offline

Mobility comes down to the lines between online and offline blurring rapidly, with organizations sprinting to put the infrastructure in place to catch up with the trend.

The blurring of the online and offline is happening all around us in a bi-directional manner -- where the customer expects to interact with the business however and whenever they wish and get the same experience regardless of where they are or what they are doing- and for the business to be able to deliver exactly the same information and services to the customer regardless of how or where they choose to interact.

Is this new? Maybe not, but the O2O (online to offline) concept was truly brought it to life by the Tokyo Metro and their recently launched innovative offering for consumers.

Tokyo Metro carries 6.22 million passengers daily. This past September they announced a new service with two partners: the convenience store operator 7-11 Japan and the Ito-Yokado supermarket chain. Read More »

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Create Mobile Web Campaigns with CMX Browser Engage

In the last MSE blog, Reddy Babu talked about the new Location Aware Guest Captive Portal powered by the Mobility Services Engine (MSE). The MSE was first introduced to provide location based information as a core service to the network, but has since built out a suite of location-based services that take the location-based data from the wireless network to the next level. These services are collectively known as the Cisco Connected Mobile Experiences (CMX) solution. As you read in Dr. Brendan O’Brien’s blog last week, we have been introducing more and more features to the CMX solution.

Today I will expand on one of these new features offered by the Connected Mobile Experiences solution: Browser Engage -- which is our new network based location and context aware orchestration platform.

Browser Engage allows organizations to customize the web browsing experience for mobile users in their venue by offering various context-aware value added services. These services, such as indoor navigation and search, are available to the mobile user throughout their mobile web browsing experience. Browser Engage also helps organizations setup their content and serve them to the users based on device location. For example, an organization can deliver coupons or deals to mobile users based on their location within the venue—making the offerings much more relevant to the mobile end user.  Imagine yourself in a mall and a deal shows up on your phone right around lunchtime that is valid at a food court right around the corner.

So, how does it work? Read More »

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A Powerful Network Simplifies Adoption of New Mobile Devices

It’s a critical time for enterprise IT as new mobile devices from Apple, Samsung and Google enter the market and operating systems are updated almost weekly. Apart from the new color and form factor options, this round of new technology features new operating systems and a proliferation of app updates, which IT leaders must be prepared to meet head on.

It’s an exciting time for mobile technology, but it’s also an important time for enterprises to look at not only meet the demands of today’s mobile-enabled workforce, but tomorrow’s as well. Basic mobility functionality is not and will not be enough, and a solid framework must be put in place to support the growth.

In this inaugural post of a four-part Network Matters blog series, I’ll be discussing how IT leaders can rely on a network, built for all kinds of devices, to simplify the process of onboarding new mobile technology and free up precious IT resources. I would like to provide you with a deeper look at how having the right network in place can help ease the challenges of tomorrow that will be presented to IT departments due to device evolution and enable a culture of self-service for employee-owned devices.

Read More »

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CMX Connect – An Innovative, Location Aware Guest Captive Portal

connect1With the explosion of smart mobile devices, consumers expect to have Wi-Fi access at pubic venues everywhere they go. Venue owners are under pressure to provide reliable Wi-Fi guest access in a simple and easy way. Wouldn’t it be great to be able to do that AND extract some value out of your investment in setting up the Wi-Fi network as well? Cisco Connected Mobile Experience (CMX) is an industry leading solution provides just that: an easy, customizable and location-aware way to onboard guests using CMX Connect, an ability to gain insights into guest behaviors using CMX Location Analytics and an opportunity to engage guests in meaningful ways using CMX Browser Engage.

With MSE Release 7.6 coming out later this year, we wanted to give you a closer look at new feature CMX Connect.  Read More »

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Mobility Means New Business Opportunities

We are living in a new mobile world evolved from the convergence of two separate mobile experiences: our cellular (mobile voice) world and our Wi-Fi (mobile data) world.

Bob Friday 1We’ve seen these changes in mobility transform business operations and create new opportunities for businesses like MGM Resorts International in hospitality. The question that now remains is how will your business capitalize on these new opportunities and keep up with the competitors in your vertical?

Developing a comprehensive mobile strategy will be key to staying competitive in this new mobile internet world. It’s an approach that requires more than keeping the lights on or running the business as usual. It’s changing the way we think about mobility and what it can do to transform your business. From leveraging mobility-enabled location-based services to empowering a mobile workforce through BYOD, the right strategy can reap rewards for years to come. Read More »

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