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An Architectural Approach to Location-Based Services

When was the last time you looked at your mobile device? Minutes ago? Seconds ago? We can’t seem to live without them, and in the consumer space, new mobile services are popping up it seems faster than your Twitter feed can handle. Below are mobile consumer services trends from the latest VNI Service Adoption Forecast (2012 – 2017) – you can see Mobile SMS, Mobile Commerce, Mobile Video, and Mobile Social Networking are on the rise, as is the number of devices per consumer.

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Many organizations are looking for ways to leverage this upward trend in mobility and innovative mobile services for business benefit – whether it be for increasing customer satisfaction and communicating how the general population wants to receive communication, or offering Wi-Fi so users are able to consume the mobile services they want.

Cisco has made a big investment in mobile location-based services (LBS) over the past year with the introduction of the Connected Mobile Experiences (CMX) solution. CMX enables mobile users to adopt new innovative mobile services with an added benefit of relevance. Businesses can conduct mobile commerce, send texts, extend mobile video, or integrate mobile services with social media now based on the user’s location. Read More »

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Cisco CMX Enables the Future of ‘Digital Malls’ at the DIGIWORLD Summit 2013

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Montpellier, France this week hosted the 35th edition of the DigiWorld Summit whose overall theme was “The digital gold mines”.

The event focused on digital innovation, especially its ability to create value with the emergence of new business models, and Cisco is a key member of the Digiworld Institute. Read More »

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Mobile Network Opportunities for Service Providers

To read the first part of the Network Matters blog series that focuses on how IT leaders can rely on a network to simplify the process of onboarding new mobile technology, click here. To read the second part of the series that discusses how an architectural approach to mobility is essential for the Future of Mobility, click here.

The ultimate goal of business mobility is to drive better productivity, heightened customer experience, and achieve a harmonious work/life balance.

As we’ve discussed over the course of this Network Matters blog series, businesses can support and shape further adoption of this key technology and capture its full benefits by implementing the right network solutions.

It’s also important to discuss how business mobility represents an opportunity for service providers (SPs). I’m going to address three of them:

  1. Consumerization of IT to offer cloud-delivered mobility services at lower cost-to-serve, as well as service delivery reinvention
  2. New emerging and monetizable business models to support consumer desire for unique service offerings
  3. Consolidation of the business mobility market to provide a more integrated, end-to-end value proposition

Service providers can deepen their enterprise customer relationships by addressing pain points and meeting new enterprise mobility challenges. According to a recent Cisco whitepaper, here are some ways SPs can embrace new mobile opportunities by focusing on comprehensive network solutions.

Read More »

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Miercom: Cisco Aironet AP3702i

Cisco’s newest 802.11ac product, the Aironet 3700 Series Access Point is now orderable and shipping in the next few weeks.  The AP 3700 features an integrated 11ac radio with a 4x4 architecture and Cisco’s High-Density Experience (HDX) Technology.  HDX is a suite of features specific to the AP 3700 that delivers the best possible user experience, especially in high client density networks.  HDX is enabled by a combination of  hardware and software features on the AP 3700, features including:

  • CleanAir 80 MHz – Interference detection and mitigation
  • ClientLink 3.0 – RF link quality
  • Smart Roam – Intelligent roaming handoff
  • Turbo Performance – Performance with high client density

Aruba recently launched their 802.11ac access point, the AP-220 series, featuring a 3x3 design.

Miercom recently published a third-party evaluation of the performance between the AP 3702i and the AP-225.  The report consists of a diverse range of test cases meant to gauge real-world performance of the access points.  The tests include; multi-client performance, single client rate vs. range, performance in the presence of interference, and performance on reduced power.  Here are some of the highlights from the report.

Multi-Client Performance

The AP 3700 performed very well in the multi-client performance test, thanks impart to HDX Turbo Performance.  With 60 clients, the AP 3702i had a 6x performance advantage over the AP-225.  The AP-225 struggled to serve all the clients and only mustered 40 Mbps total.  The AP 3702i was able to transmit a healthy 236 Mbps, while maintaining fair throughput to each client.

The test consisted of 60 11ac clients, all associated to the 5 GHz radio.  The clients used were 10 Dell E6430 laptops with Broadcom 4360 three spatial-stream chips, 20 Apple Macbook Air two spatial-stream laptops, and 30 Dell E6430 laptops with Intel 7260 two spatial-stream chips.  Clients were setup in an open office environment surrounding the AP.  Distances varied from 10’ to 50’.

1-Mulit-Client Read More »

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Blurring the Lines between Online and Offline

Mobility comes down to the lines between online and offline blurring rapidly, with organizations sprinting to put the infrastructure in place to catch up with the trend.

The blurring of the online and offline is happening all around us in a bi-directional manner -- where the customer expects to interact with the business however and whenever they wish and get the same experience regardless of where they are or what they are doing- and for the business to be able to deliver exactly the same information and services to the customer regardless of how or where they choose to interact.

Is this new? Maybe not, but the O2O (online to offline) concept was truly brought it to life by the Tokyo Metro and their recently launched innovative offering for consumers.

Tokyo Metro carries 6.22 million passengers daily. This past September they announced a new service with two partners: the convenience store operator 7-11 Japan and the Ito-Yokado supermarket chain. Read More »

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