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RetailMeNot Leverages Cisco and Plixer for WLAN Optimization

April 1, 2014 at 9:23 am PST

Founded in 2007, RetailMeNot.com is the largest digital coupon site in the US.  They help hundreds of thousands of customers save money when shopping online. They are headquartered in Austin Texas, in the hip “Live Music Capital of the World”.  Since the company went public in 2013, the company has doubled the number of employees from 250 to over 500.

In previous blogs, I have covered what is AVC, SuccessEHS and how Plixer’s Scrutinizer accepts Netflow, sFlow and IPFIX exports. This post will cover how these key products are combined by RetailMeNot in their WLAN deployments to optimize and support this fast growing company.

Recently Michael Patterson, the Founder and Product Manager at Plixer, Matthew St. Jean the Marketing Manager at Plixer and I had an opportunity to talk to Tim Tyndall, the Lead Network Engineer at RetailMeNot.  Tim shared with us the highlights of the wireless LAN deployment and explained how they use Cisco Application Visibility and Control and Plixer’s Scrutinizer to stay in control of how their WLAN is being utilized.

Tim described the environment and culture that has become a huge part of the company’s success.  RetailMeNot  provides hip new offices for its employees with open work spaces and other awesome perks.

The Cisco powered wireless network supports this initiative. In fact, nearly all network connectivity is wireless. He said that employees are issued a laptop by the company and many carry in their own smartphones and tablets as well; Most of those devices being from Apple.

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Employees can roam freely with reliable service that spans the company’s five floors. Even during large meetings where access density increases dramatically, service continues without any interruptions and the performance metrics they can obtain using NetFlow is exceptional and reinforce that the traffic is optimized. Read More »

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Mobility Trends in the Air Industry 2014

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Mobile usage and penetration within the Air Industry is an interesting topic that most of us can relate to and understand to one degree or another. Having attended the recent Air Passenger EXPO in Barcelona, some of the published reports make for interesting reading. Here are some interesting perspectives and trends:

Airline Perspective:

  • During the next 3 years, 98% of Airlines are investing in  delivering Passenger Services via Mobile devices
  • With 97% investing in Personalization of services to customers
  • And 94% planning on delivering Customer Services via social media.

Wireless penetration onboard is growing.

  • with 55% of Airlines planning investing in wireless for passengers and 69% investing in wireless for crew usage. Read More »

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Increasing Demand for Higher Location Data Resolution

Cisco has been playing a critical part for retail, healthcare, hospitality and transportation organizations to gain an understanding of how end-users move throughout an organization’s physical location. This is done through our Cisco Connected Mobile Experiences (CMX) solution.

With all the valuable information CMX provides, the demand for even more accurate data has been growing. Location accuracy has been a hot developing field and, as I mentioned in announcing our Best of Interop Finalist status in the wireless category last week, Cisco’s taken the lead in redefining how this location-based data is acquired.

In the past many solutions have relied on the probing performed by the mobile device to acquire location-based data.  In recent months this approach has shown diminishing returns. The underlying issue is that this data is reliant on how frequently the mobile device probes an access point. A couple issues that arise include:

-       Mobile device manufacturers are reducing the frequency of device probing to conserve battery. This reduces the number of data points collected and impacts the accuracy of the data

-       Different manufacturers probe the access point with varying frequency so some devices deliver more accurate information than others skewing the location analytics data.

At Cisco’s annual Partner Summit event we are revealing some key areas of focus for the upcoming Cisco v8.0 release. Although the list is not inclusive of all new functionality, I would like to highlight some steps we are taking to bring CMX to meet the ever-evolving demand for location-based data.

Step 1: Increasing Data Resolution Read More »

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Cisco’s 802.11ac Portfolio Expands with the New Cisco Aironet 2700 AP

As a Product Manager there is some anxiety but more of an excitement around introducing a platform to the market. Today I am proud to be part of Cisco team that is  bringing to market the Cisco Aironet 2700 Series Access Point.  What it offers is a tremendous amount of power at a very attractive price point.  

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We all know Wi-Fi is here to stay and is expanding all around us rapidly. That need for speed is exciting.  But what does that mean? Not everyone feels comfortable being on the cutting edge. Many of our customers are not as concerned about chasing the future and have more limited budgets that they hesitate to put down for the best AP knowing there are lower priced options.  At the same time, everyone is aware technology moves ahead with or without you, so they don’t want to give up lot of the new capabilities by going totally to the other extreme of not upgrading at all.  What they want is something that’s going to last for a while that gives them the advantages available today, but not have to invest a lot to get it. I equate this to buying something like a car.  A year ago when I was in the market to buy a new car I didn’t want to sacrifice whole lot of options but if there was one or two options that I could give up in order to save a bit of money, I was okay with that.

This is similar to what Cisco is offering with Aironet 2700 Series.  Customers have to choose something that they can utilize in their network that is better than any of the competitive solutions out there, truly built-for-purpose, sleek design on the outside yet tough on the inside and very powerful. Read More »

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Mobile Trends & Airport Passenger Terminal Expo 2014

airport passenger expo 0The annual Passenger Terminal EXPO is underway this week in Barcelona. The event provides a powerful international platform for the airport and airline sectors to interact and share common issues, goals and solutions about the airport industry, with a particular and unique focus on the terminal.

Cisco’s partner SITA has a very strong presence at the event with various speakers on the industry trends as well as booth and demos. One of these is the iFlow platform which uses Cisco’s MSE as a core component.

The Airport industry is one of the most researched industries with very solid and proven metrics and clear ROI measures. Some interesting statistics recently reported include:

Airport IT Investment trends:

  • IT spending in Airports has grown by 12% CAGR since 2010,
  • with IT spend in Airports in 2013 representing 5.43% of their revenues (up from 4.9% in 2012)
  • 90% of Airport CIO’s (or technology chiefs) expect further increases in 2014 and beyond. Read More »

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