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The World’s Wi-Fi Laboratory

I recently returned from visiting the world’s Wi-Fi laboratory – the United Kingdom. Everywhere you look in the United Kingdom, there is a sign promoting the availability of Wi-Fi, and my mobile device was constantly identifying a long list of available hotspots. The world’s oldest subway system – affectionately known as The Tube – even allows you to connect to the Internet as you await your train hundreds of feet below historical London. Visitors from around the world at the Summer Olympics were greeted with high-speed Wi-Fi access throughout the Olympic venues, allowing them to enhance their experience with instant access to additional information, videos, and communications through their mobile devices.

Our recent Cisco IBSG research, What Britons Want from Wi-Fi and Mobile, reveals that Britain is definitely leading the way in the availability and use of Wi-Fi. Our study confirms that Britons seem to be content with coverage in first-tier locations such as coffee shops, hotels, and restaurants, but are now looking for Wi-Fi to be just as pervasive in other places where they spend their lives. Hospitals, bus stops, retail stores, pubs, and the High Street (or city centers) top the list of additional locations where Britons would like to access Wi-Fi.

The study revealed that mobile devices are now Wi-Fi-enabled “nomadic” devices. Britons own an average of 2.6 mobile devices, almost all of which are Wi-Fi-enabled. Britons spend an average of 2.6 hours per day using their mobile devices in their homes, compared with only 0.6 hours per day in a typical “mobile” on-the-go world. Read More »

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Next Generation Hotspot Just a Device Away

As we prepare to help host the upcoming Wireless Broadband Alliance Wi-Fi Global Congress in our own backyard in San Francisco, I’ve found myself reflecting on how far we’ve come with advancing the standards around Next Generation Hotspot.

In June 2011, Read More »

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Cisco Acquires ThinkSmart

Today, Cisco announced its acquisition of ThinkSmart Technologies, a software company that delivers location data analysis using a Wi-Fi infrastructure.  Together, Cisco and ThinkSmart will enhance the wireless network infrastructure by providing location analytics to service provider and enterprise customers to more effectively reach end users.   

ThinkSmart – headquartered in Cork, Ireland – provides insight into Wi-Fi location analytics alongside historical trends, enabling customers to have greater visibility into movements and patterns of trending data. By integrating ThinkSmart’s technology into Cisco Mobility Services Engine (MSE), customers will be able to aggregate, analyze, predict and react to consumer behavior. Read More »

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Appealing to the Omnichannel Generation – Catching mobile shoppers anytime, anywhere

Today’s consumers are technology enabled, capable of shopping any time, any location and geographically mobile.  Catching and keeping these shoppers are not easy tasks for brick and mortar or e-Commerce retailers today.

What are some innovative ways the retail industry is adjusting to the needs of shoppers today?

Online Commerce with Pop-Up Stores and Personalized Products

 

This was the scene in San Francisco this week where IndoChino, a menswear provider and tailor company, set up a one week temporary location on the busy Market Street.  Integrating made to measure tailoring, traveling locations and online storefront, this allows customers to get measured for custom suits on site and products delivered to home.

Future orders for personalized products can be placed online including shirts and accessories.  The result combines the scaling of mass production with personalized products, online customer service and only one on site visit in pop up store locations.

Retailing on Wheels -- Going to where the shoppers are

Read More »

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Cisco IBSG Study: WiFi for Service Providers

According to the Cisco Visual Networking Index, mobile network traffic is expected to increase 26-fold between 2010 and 2015, reaching 6.3 exabytes per month by 2015.  Global mobile traffic will grow three times faster than fixed IP traffic over this period. Because of this, mobile operators are trying to align this phenomenal network demand with revenue growth.

WiFi represents a significant business opportunity for service providers.  Many fixed, mobile or integrated SPs around the globe are either planning on or are already investing in WiFi services. Although commercial Wi-Fi hotspot services operated by specialized providers have existed for more than 15 years, WiFi is a relatively new business for the majority of SPs and has not reached the level of maturity of other well-established, “carrier-grade” communications services.  In particular, unlicensed frequencies and less-developed service management capabilities impose operational challenges.

Cisco’s Internet Business Solutions Group (IBSG) interviewed 14 SP executives worldwide to understand the trends in WiFi operations and the current challenges SPs face.   The results are in a paper titled “WiFi for Service Providers: Challenges and Opportunities for Carrier-Class Operations”. Read More »

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