As a shopper enters a store, the retailer uses Wi-Fi to track her movements, interests, and shopping habits, providing a treasure trove of insight valuable to merchandising and product development alike.
And as advances in Wi-Fi promise increasing location precision and beacons promise pinpoint location based services, the future appears to be smooth sailing, right?
Well, not exactly.
Tracking the position of mobile devices accurately and correlating to personal data has been one of the most sought after Big Data objectives. And not just for retailers — the potential wealth of business value from data has drawn piqued interest across nearly all industries.
Yet in the real world, issues arise from both technology challenges and privacy concerns alike.
Technology challenges include:
- Typical Wi-Fi accuracies in the 7-to-10 meter range (though Angle of Arrival and improved location analytics promise dramatic improvements)
- Infrequent mobile device probing to conserve battery power
- Interference from metal shelves & fixtures, water in products (and people!)
Privacy qualms speak to the heart of transformation in the Internet of Everything (IoE) age. IoE, after all, is the explosion of network connections among people, process, data, and things — and promises to be one of the most impactful periods of change in our history. And the people element is in some ways the whole point — to make our lives better, healthier, more efficient, and so forth. But the people issues will be just as challenging as those that arise around technology. Read More »
Tags: analytics, beacons, Big Data, business, cmx, data, devices, EMSP, experiences, interference, lbs, location, location based services, mobile, mse, privacy, probing, product, retail, retailers, shopper, shopping, technology, value, wi-fi, wifi
In my last blog I discussed setting the stage in preparation for the Wi-Fi network for Mobile World Congress 2014 which supported more than 80k devices over a span of 4 days. Today I’ll talk about one of the many site surveys we conducted at the Fira Gran Via to ensure the success of our high density network. Full details in the white paper here.
High Density Wi-Fi deployments and site surveys go hand in hand. Pre-installation and post-installation site surveys account for the most effective way to identify the contours of your RF coverage and eliminate potential multipath distortions, hidden nodes, and other coverage issues. Special attention was given to the large keynote auditorium halls in order to keep a check on the additional RF coverage needs to accommodate the high density of users packed in a very close range.
View of inside the Hall-4 Keynote Auditorium (23000 sq ft) before the Facebook keynote session
Site Survey analysis used to measure the RF coverage in Hall-4 keynote auditorium
The Hall-4 auditorium was one example of such a high density area with the 2000 person capacity area had a peak connection of 1924 concurrently connected Wi-Fi devices distributed across 16 Cisco APs while the Facebook keynote was in progress, with a max load of 530 Mbps of internet traffic. To avoid an RF overlap, the ceiling mounted APs above the auditoriums were converted to monitor mode. Using the final pre-keynote site survey data, the RF profile for the Hall-4 auditorium was tweaked, and RRM automatically optimized the coverage to the desired degree by adjusting the Tx power levels. Read More »
Tags: access point, AP, application, barcelona, beamforming, Cisco, client, coverage, data transfer, deployment, device, Dual Band, event, experience, fira gran via, GHz, HD, HDX, hidden node, high density, hotspot2.0, infrastructure, internet, keynote, mobile world congress, multipath distortion, mwc, network, network operations, radio resource managmeent, rf, RRM, rx-sop, site survey, TB, traffic, traffic pattern, user density, users, wi-fi, wifi, wireless, wireless data transfer
Every year a new attendance record is set at Mobile World Congress by networkers participating from over 200 countries across the globe. This grand attendance of industry-defining vendors, technology enthusiasts and exhibitors triggers an explosive growth in the number of Wi-Fi capable devices being brought to the event. For MWC 2014, Cisco partnered with Fira Gran Via and GSMA to pull off one of the most successful high density Wi-Fi network deployments in the history of global tech events. This blog kicks off a series to provide a glimpse of behind the network, into the design stages, and the course of actions undertaken to implement a robust high density wireless network which served more than 22,000 concurrently connected unique devices and a total of 80,880 devices throughout the event. Full details in whitepaper here.
Setting the Scene
Divided into eight massive exhibition halls, Fira Gran Via covers around 3 million square feet (280,000 square meters) of area which also includes outdoor areas, restaurants, conference rooms, network lounges and a continuous elevated walkway flowing through the entire venue. Higher the environmental complexity, the more fun and challenging it is to achieve the right wireless design for a pervasive network that meets all the needs.
An aerial view of Mobile World Congress 2014 arena at Fira Gran Via, Barcelona
Generally, the physical design of large convention and exhibition halls bear an impish knack of unfavorable conditions for a ubiquitous high density Wi-Fi network, owing mostly to the lofty ceiling heights and construction components. Read More »
Tags: 2.4 GHz, access point, antenna, antennas, AP, architect, barcelona, beamforming, cell isolation, cleanair, ClientLink, convention center, coverage, deployment, design, device, event, fira gran via, GHz, hardware, HD, HDX, high density, infrastructure, interference, management, mobile, mobile world congress, mobility, mwc, network, networking, radio resource management, rf, RRM, rx-sop, site survey, site visit, tech, technology, venue, wi-fi, wifi, wireless
It’s always interesting and often entertaining to observe how competitors promote their products and what they choose to focus on—and more importantly, what they choose not to focus on and what they hope people won’t ask questions about.
Consider yet again how a competitor chooses to position their “purpose built” AP vs. the Cisco Aironet 3700 802.11ac Access Point Series.
This competitor frequently (and somewhat obsessively) points out that its 802.11ac AP has dual “active” 800 MHz cores while the Cisco AP3700 has only one “active” 800 MHz core. This is not completely true since it completely overlooks the fact that the Cisco AP3700 also has a dedicated CPU core and DSP for each radio subsystem.
Furthermore, it also overlooks that the dual “active” cores in the competitor’s AP share 512 MB of DRAM. The single “active” core of the AP3700 has dedicated 512 MB of DRAM. Also each radio subsystem has a dedicated 128 MB DRAM (for 768 MB total DRAM in the AP3700).
Why is all of this important? Read More »
Tags: 11ac, 802.11ac, access point, AP, architecture, ASIC, client, compute, Computing, design, device, DRAM, efficiency, hardware, HD, HDX, high density, Industry, infrastructure, LAN, MB, memory, memory management, Mhz, mobile, mobility, network, networking, performance, rf, system, wi-fi, wifi, wireless, wlan
This fall your wireless networks will experience many devices upgrading to the new Android 5.0(L-release) and Apple iOS 8 releases (cue: IT managers groan). There have now been many blogs attempting to capture the enhancements expected with these releases. Today I am going to focus on describing how Android L and iOS 8 may affect customers deploying Cisco enterprise grade Wi-Fi networks based upon our research and testing of the Apple seed. Our verdict: Carry on with business as usual.
Here are four features we predict will have the most impact your networks:
1. Chromecast and Google Cast Enhancements (Android L)
Rishi Chandra, the Director of Chromecast Product Management announced that, starting with the Android L release, users have the ability to cast to your neighboring devices such as a TV without having to connect to your Wi-Fi network. In the demo, a phone used the cellular connection to connect to chromecast through the cloud. A variety of techniques are used to authenticate the users in the same room OR use a pin-code as an alternative. Users can Google Cast an ecosystem of applications or even their own applications over any Android or iOS device as well as Cloud based apps on Chrome.
Predicted Impact: Given that this feature works transparently to the Wi-Fi, it is expected that there is no impact on the WLAN in your classrooms or dorm rooms or auditoriums where this will most likely be used.
2. Peer-to-peer AirPlay discovery and playback (iOS 8)
Starting with the iOS 7.1 release, AirPlay devices will discover an AppleTV via the bluetooth network. Users could also secure their AppleTV via a 4 digit pin-code. With the iOS 8 release, Airplay devices can also mirror their content via Airdrop. This feature offers an alternative method for customers to discover and mirroring of Bonjour traffic without accessing the corporate Wi-Fi network.
Predicted Impact: Again this feature operates transparent to the Wi-Fi and therefore customers using this feature should not see any impact on the WLAN. Cisco wireless customers also have the ability to use the Service Discovery Gateway on Cisco IOS based switches, routers or wireless LAN controllers or the Bonjour Services Directory on AireOS controllers. Read More »
Tags: 5.0, 802.11, airdrop, aireOS, airplay, App, Apple, appleTV, application, authenticated, AVC, bluetooth, Bonjour, bonjour services directory, calling, cellular, chrome, chromecast, Cisco, client, client mix, cloud, controller, customer, deployment, enhancement, Enterprise, Google, HDX, health, interference, IOS, ios 8, ios8, LAN, location, mac, mac address, mdns, meraki, messaging, Mission Critical, mse, network, optimized, peer-to-peer, QoS, radio management, release, roaming, Rogue, Service Provider, SP, Voice, wi-fi, wifi, wireless, wlan