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Data Analytics, Targeted Advertising, and Privacy Go Riding in a Connected Car

I put a Zubie in my car today. I really wish that NPR’s “Car Talk” radio program was still on the air, so I could call in and say that sentence to Tom (sadly, deceased this week) and Ray Magliozzi, aka the “Click and Clack Brothers.” They’d have a lot fun with that.

After seeing so many interesting connected transportation solutions from Cisco and others at the recent ITS World Congress in Detroit, I felt inspired to get my own car connected! Zubie is one of a several available apps and services that allow you to “manage” your car from a mobile app, e.g., perform a car “health check,” see how well you drive, create geofences to track your car, for example, when your newly-licensed teenage child borrows it for the night.

AM78527

I signed up for Zubie even though I know they’re going to make money from the car-sourced analytics that they get from my car (beyond subscription fees, waived for the 1st year). According to their privacy policy, they will gather data about my vehicle usage over time, which includes speed, braking, acceleration, and the geolocation of the Zubie key that I plugged into my car’s OBD-II port. This data Read More »

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Building the Platform for the Internet of Everything

We are embarking on a new technological journey that will fundamentally change forever the economy, society and the way that we live.  Wired magazine described a new era where “the most mundane items in our lives can talk wirelessly among themselves, performing tasks on command, giving us data we’ve never had before.”  The Internet of Everything (IoE) is a world where up to 50 billion things (or devices) will be connected to the Internet by 2020; or, the equivalent of 6 devices for every person on the planet.

Businesses are beginning to completely re-design their processes, operations and business models to benefit from this new era.  We are already starting to see the emergence of smart cities, connected utilities, connected railways, connected factories, connected cars, and even connected mines, to name but a few.  All industries are looking to IoE as a breakthrough technology to help them optimize their business, enter new markets and enhance their relationship with their customers.  This is why industry analysts, like IDC, estimate that businesses will spend up to $20 trillion over the next three years to realize the promise of the Internet of Everything.

But, The Internet of Things is More Than Just “Things”.  As I described in this recent article, the Internet of Things is really a short-hand for the four technology pillars (mobility, cloud, big data and things), wrapped in security, that are forging a revolutionary new, and revolutionary, connected world.  Successful IoE implementations don’t happen in isolation or independently.  Cisco is discovering that successful implementations require a technical and business platform into which different solutions can be easily plugged to efficiently and effectively achieve the promised business benefits.  The cornerstones of this IoE platform include a robust connectivity and technology infrastructure, operational and management services and a range of vertical and horizontal solutions.

IoE Impressions 11.6

In Cisco’s experience, all IoE implementations require all of these technical and business elements to be successful.  Our vision is that effective IoE deployments will build an IoE platform that can be extended across the business, or even entire industries, to deliver a range of unique, value-added IoE solutions.

Starting from the bottom, the layers comprise:

  1. Network Connection – connecting all of the solutions, data and applications through fiber backhaul or licensed cellular.
  2. Network Access – a managed Wi-Fi, or other unlicensed wireless network, to connect all of the sensors and applications.
  3. Technology Platform – a platform to allow new devices and solutions to readily and securely “plug and play” into the overall architecture, and to connect to cloud storage and compute services.
  4. Vertical and Horizontal Solutions – the combination of devices and applications that deliver the unique solutions for different vertical and horizontal industry segments.
  5. Platform Monetization – in some verticals, like smart cities and B2C, opportunities exist to leverage the platform and network to create new sources of revenue.
  6. Shared Operating Platform – a shared platform to consolidate the management, customer care and service issues across all of the solutions.
  7. Professional Services – services to support areas such as systems integration, planning and design.
  8. Program Leadership – services to program manage the entire implementation, operations and partner ecosystem.

Successfully deploying and capturing the tremendous potential benefits of IoE is not just about cool things and applications.  A comprehensive technical, operations and management IoE platform is required to turn vision and promise into reality.

Want to learn more and chat with our Cisco subject matter experts? Tweet us @CiscoSPMobility.

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“The Internet of Things is More Than Just “Things” – Five Technology Pillars to Pay Attention To

It has been 15 years since Kevin Ashton popularized the term the Internet of Things. How could we have known then what that would come to mean and the huge impact that it would have on our lives? Cisco projects that 50 Billion things (or devices) will be connected to the Internet by 2020; or, the equivalent of 6 devices for every person on the planet. This exponential growth of connected devices is fundamentally impacting both society and the economy—changing our lives forever.

IoT 10.15

However, with all of our focus and media attention on the Internet of Things, we are really missing the fundamental technology revolutions that are reshaping our world. Radical advances in processing, storage, wireless technologies and new ways of delivering technology are reshaping our world -- all at a much faster speed and drastically reduced price.

In my view, the Internet of Things is really a short-hand for the five technology pillars that are shaping a revolutionary new, connected world. Read More »

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Wireless technology enables IB school in Hong Kong to offer individualized learning.

Bring Your Own Device (BYOD)

Hong Kong Academy (HKA) is an International Baccalaureate school with students ranging from pre-school to grade 12. They are a relatively small school in terms of total employees and students. Their goal is to offer a personal and individualized form of learning.

HKA identified that the best way to achieve their goals was to encourage the use of technology to create a community amongst teachers and students. They recently constructed a new building and had the opportunity to build a network to meet their current and future requirements.

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Cisco Continues Thought Leadership With Products for Wi-Fi CERTIFIED Passpoint Release 2

Last week, the official launch of the Wi-Fi CERTIFIED Passpoint™ Release 2 interoperability program from Wi-Fi Alliance (WFA) revealed the next chapter in enabling mobile client devices to easily connect to a secure (i.e., strong encryption and authentication) Wi-Fi network. And once again, Cisco is at the forefront of furthering the proliferation of new and improved Wi-Fi capabilities by having participated in and contributed to the successful launch of Passpoint Release 2.

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