This is part of a series of how location services is a core part of the mobile evolution in various industries. In a previous post I looked at the growth of mobile location, data and context based advertising, and there is no doubt from the evidence that this market space is already big, and predicted to grow exponentially over the next 4 or 5 years.
While this is very interesting at a macro level, for most of us what does that really mean, what can it be used for, how can we get some value or benefits from it….
Let’s look at this from the point of view of various industries, both looking at the uses of the consumer and of the business in a practical manner.
Today we look at the Retail Industry, and ask a few questions to understand the landscape.
- How are consumers habits changing
- What are retailers doing about this
- What can we expect to see in the coming year(s)?
How are consumer habits changing?
We already know that today over two-thirds of all U.S. consumers have a smartphone (expected to be >90% in about 3 years) and the capabilities that this brings is changing the face of retail business as we know it. Specifically looking at mobile retail and advertising the patterns are undeniable, we as mobile retail consumers are doing things differently and happy to engage and be engaged in new ways.
◦ Remember the coupon cutting days…well mobile coupons are starting to become the norm…recent research among mobile users shows significant numbers redeemed mobile coupons… 41% at grocery stores, 41% at department stores, and 39% @ clothing stores (source: Business Insider 2014) Read More »
Tags: ad, advertising, App, application, business, business insider, Cisco, clothing, cmx, connected mobile experiences, consumer, content, context, coupon, customer, customize, data, device, evolution, grocery store, habit, IDC, Industry, landscape, location, location services, location-based, macro, market, mobile, navigation, offer, personalize, phone, Real Time, realtime, retail, rtls, services, show-room, show-rooming, showroom, showrooming, smartphone, store, technology, venue, wayfind, wi-fi, wifi, wireless
You don’t need me to tell you to know that we are in the midst of a technology revolution. It’s mobilizing the internet. And it’s transforming the way billions of people around the globe collaborate, communicate, and connect to the internet.
• The education customers I work with are incorporating video and mobile applications into their curriculum with up to a 100 students in an auditorium accessing the Wi-Fi network simultaneously.
• Healthcare customers are relying on Wi-Fi to connect patients, devices and provide nurses instant access to medical records.
• Manufacturing customers are increasingly using Wi-Fi to enable workers on the factory floor to have real-time video conversations with experts anywhere in the globe.
What do these things have in common? They all depend on Wi-Fi for connectivity. In these areas, and so many more, Wi-Fi has become a central way that people access the Internet.
The FCC released a historic decision on April 1, 2014 (adopted March 31)with regards to the use of 5 GHz spectrum. Although there were many technical aspects included within this decision, one of the most interesting was making the 5150-5250 MHz U-NII 1 band available for outdoor WLAN use. Read More »
Tags: 5 GHz, access point, App, application, band, cellular, Cisco, device, FCC, GHz, healthcare, Hotspot, internet, LAN, Mhz, mobile, mobilize, network, outdoor, spectrum, technical, technology, telecommunication, u-nii, wi-fi, wi-fi alliance, wifi, wireless, wlan
The times keep changing: first there were devices, then there were apps, and today, if you don’t develop a strategy for enterprise mobility and get ahead of the trend, the mobile wave will leave you behind. A year ago, after talking with many of our customers, partners, and our own technical sales teams, we realized that IT organizations were facing enormous challenges when making the transition from simple BYOD to adopting an enterprise mobility strategy across the business. As is typical during such tremendous market transitions like mobility, IT organizations were spending a lot of time figuring out how to line up the pieces required to support a mobile workforce, sorting through and weighing the many technology and vendor choices.
Today in conjunction with our friends at Citrix, we are happy to highlight the Cisco Mobile Workspace Solution with Citrix, built on the Citrix Workspace Suite. We are very excited to deliver this first of its kind, comprehensive solution to our customers. Today I’d like to take a step back and set the stage for the Cisco Mobile Workspace Solution with Citrix by taking you through our thought process in creating the right enterprise mobility solution for our customers. Read More »
Tags: ACI, App, byod, Cisco Validated Design, citrix, Citrix Workspace Suite, Complexity, customer, device, Enterprise, experience, mobile, mobile workspace, mobility, sales, secure, security, technology, trend, wifi, wireless
Portland State University is Oregon’s largest and most diverse public university encompassing 50 city blocks, eight schools, 226 degree programs, 29,000 students, including 1,700 international students from 91 countries, and 126,000 alumni. For the second year in a row, the US News & World Report has named Portland State University a top 10 “up-and-coming” national university in its Best College rankings, released online Sept. 10.
In 2010 Portland was one of the first schools to adopt the Cisco CleanAir capable Access Points 3502 to address the frequent sources of interferences found in a typical school environment. In this blog, I will describe how the students adopt technology to learn as well as share some details about our conversation with Tamarack Birch-Wheeles, the manager of Network Team in charge of the WLAN deployment with the 5760 Series Wireless LAN Controller.
Read More »
Tags: access, access point, alumni, AP, Cisco, class, cleanair, client, college, computer, controller, degree, deployment, device, failover, Guest, infrastructure, interference, LAN, mac filter, MOOC, network, online, oregon, portland, portland state university, prime, psu, secure, security, software, SSID, stateful switchover, team, university, web, wi-fi, wifi, wireless, wlan, wpa2e
It’s exciting to watch the explosive growth of mobile and hyper local based services. Mobile location based services and marketing is rapidly becoming BIG business, with an estimated $4.5B of mobile advertising being location based (rising to over $10B by 2017).
Let’s look at some of the fundamental factors, drivers and numbers behind this growth to put it into context. Read More »
Tags: advertising, analytics, attribution, best practice, click attribution, consume, content, context, conversation, crm, customer, digital, engagement, Industry, location, location-based, marketing, mobile, mobility, model, multi-channel, network, omni-channel, purchasing, relationship, ROI, sales, services, technology, trend, wi-fi, wifi, wireless