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Telefónica and Cisco Personalize the Consumer Experience at Mobile World Congress

On March 2 at Mobile World Congress, Robert Franks, Managing Director, Digital Commerce at Telefónica UK and Cisco’s Kelly Ahuja, SVP, Service Provider Business, Products & Solutions, had a standing-room only crowd as part of the “Personalizing the Consumer Experience” keynote.

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During their session, they emphasized how they could understand the consumer as a digital stream of information, not simply isolated pieces of information.  That stream of information, combined with in-person location details, can help both service providers and enterprises improve the experience for their consumer customers.  Both Kelly and Robert recognized that the data has always been available, but it wasn’t easily accessible.  Now Telefónica and Cisco are working together to find ways to use that information to provide a better experience for consumers.

Kelly summarized it well by stating that “personalization is going to be the key to determine the consumer experience.”  Audience members agreed with what was said in real-time tweets.

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Both Robert and Kelly discussed Read More »

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MSE 10 at Cisco Live! Milan 2015

Cisco’s Connected Mobile Experiences (CMX) solution leverages information from the Wi-Fi network to collect aggregate location data from mobile devices. This can be used to tease out behavioral patterns and trends, which in turn can help businesses make informed decisions on how to improve the visitor experience and boost customer service.

The Mobility Services Engine (MSE) forms the core of the CMX solution. Cisco Live! Milan was an exciting milestone for the MSE development team, as the new version of MSE, 10.0, was officially announced. Among its enhancements are improved scalability and robustness, as well as better monitoring tools. In this blog, we’ll show some real-world examples of what information MSE 10 can provide, as was captured during Cisco Live!.

The New Analytics Dashboard

One of the visible improvements is the redesign of the Analytics dashboard. The dashboard provides reporting capabilities, in which each page can be scheduled at specified intervals to run as a report and be sent to interested parties. Because of this new capability, we now refer to the pages on dashboard as “Reports”.

Each report can have any number of “widgets” – essentially little boxes of information – such as the device count within a certain area, the time spent there, or the number of devices moving between areas. The widgets can be configured to show a set of numbers (ie number of devices detected, new devices vs. repeat visitors, etc.), a graph of specified information broken down by time/place, or data tables.

The most basic and fundamental piece of information CMX can provide is visitor count. In Figure 1 you can see the number of detected devices during one just one of the show days. The dashboard gives not only a very clear overview of detected devices, it also shows a comparison of those devices and where and when they’ve been detected throughout the conference.

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Figure 1 Visitor count for one of the days

Beyond the fundamental data of total visitors, this information can be shown broken down by building, floor, or zone. Figure 2 shows Read More »

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Developer Network (DevNet) showcases new applications using Connected Mobile Experiences (CMX) at Cisco Live Milan 2015

Have you ever been slaving away at work all day, yet somebody asks, “Where have you been, I have been looking for you all day and by the way, have you seen James?” Well, CMX (Connected Mobile Experience) along with a cool mobile app can tackle those questions and more.

To start, Cisco Connected Mobile Experiences is a solution that lets organizations leverage their existing Wi-Fi infrastructure for business analytics, and transform the way they connect with their mobile end-users.  With CMX, we provide the engine for developers to build apps with the Mobility Services APIs that can show where I have been on the floor and a user locator to find out where James has been.

So, what can you do with the CMX Mobility Services APIs? Read More »

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Revisit Mobility Moments at Cisco Live Milan

Well, CiscoLive Milan 2015 is behind us…..but hopefully the energy and insights you took away from it stay with you – at least till next CiscoLive. Our attendees rated it as our most successful CiscoLive EMEAR ever……and having been to a few of them myself I’d happily agree!

I had the opportunity to speak with many attendees at the World of Solutions, both on the guided tours and also at the mobility demos. The overall impression I got from speaking with you is that you are as excited (and challenged) as we are about the dramatic changes going on in IT. The transformation of IT has moved from hype to reality – and many of you at CiscoLive are the ones being asked by your company to make these changes happen.

Now, whether you attended Live and missed a session – or you were not in Milan at all – you can still check out many of the keynotes and sessions on-line.

One of the highlights was the Enterprise Networking Trends keynote Read More »

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Mobile in Milan – Cisco Live!

Whether you are among the 8,000 attendees participating at Cisco Live Milan in-person or among our many virtual attendees catching the live web broadcast, you’ll find lots to help you with your mobility-related projects.

Mobile in Milan

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