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The Wi-Fi World Comes to San Francisco

I recently had the honor to speak at the Wi-Fi Global Congress in San Francisco. One thing is certain: Wi-Fi’s importance and industry relevance continues. While not quite the same order of magnitude as the Mobile World Congress, the event attracted 350 people, a tenfold increase since the last time the Wi-Fi Broadband Alliance (WBA) visited San Francisco. The WBA now has 95 corporate members, reflecting a member base that has doubled over the last 12 months. The membership includes a mix of leading Wi-Fi, mobile, and broadband network operators; global service providers and media players; as well as technology providers and partners.

Stuart Taylor (middle) shares his insights during the Developing and Monetizing Your Network Through Partnerships panel.

I took away five key messages from the conference: Read More »

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Webinar Thursday: Sneak Peek on #ConnectedMobile

This Thursday at 10a.m. PST, we have a fabulous webinar where we’ll discuss a new wi-fi solution that can help businesses more effectively engage and better understand their customers.  What’s cool is that this new wi-fi solution will help businesses offer personalized and enhanced mobile experiences for their end users – even based on where they are or how long they’ve been at a particular spot.  A great part of this webcast will be the discussion on how businesses who’ve deployed it are using this new tech.  Click on the image to the right to register. 

Read More »

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From Coverage and Capacity to Monetizing New Services for Service Providers

Last week, the annual 4G World show was hosted in everyone’s favorite windy city—Chicago!  This year, I was lucky enough to be a keynote speaker for the event.  It’s always an honor to speak at an event on behalf of Cisco and the countless folks that have made our SP Mobility a success.  As the show progressed, I was reminded at how far the world of mobility has come in such a short amount of time.  Moreover, I was amazed at the vast amount of new opportunities that have emerged as a result this rapidly evolving market.  I am extremely excited about what the next year will bring!

Aside from the keynote event, I spent the vast majority of my time in meetings with new and existing service provider customers.  The conversations were Read More »

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The World’s Wi-Fi Laboratory

I recently returned from visiting the world’s Wi-Fi laboratory – the United Kingdom. Everywhere you look in the United Kingdom, there is a sign promoting the availability of Wi-Fi, and my mobile device was constantly identifying a long list of available hotspots. The world’s oldest subway system – affectionately known as The Tube – even allows you to connect to the Internet as you await your train hundreds of feet below historical London. Visitors from around the world at the Summer Olympics were greeted with high-speed Wi-Fi access throughout the Olympic venues, allowing them to enhance their experience with instant access to additional information, videos, and communications through their mobile devices.

Our recent Cisco IBSG research, What Britons Want from Wi-Fi and Mobile, reveals that Britain is definitely leading the way in the availability and use of Wi-Fi. Our study confirms that Britons seem to be content with coverage in first-tier locations such as coffee shops, hotels, and restaurants, but are now looking for Wi-Fi to be just as pervasive in other places where they spend their lives. Hospitals, bus stops, retail stores, pubs, and the High Street (or city centers) top the list of additional locations where Britons would like to access Wi-Fi.

The study revealed that mobile devices are now Wi-Fi-enabled “nomadic” devices. Britons own an average of 2.6 mobile devices, almost all of which are Wi-Fi-enabled. Britons spend an average of 2.6 hours per day using their mobile devices in their homes, compared with only 0.6 hours per day in a typical “mobile” on-the-go world. Read More »

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Wi-Fi: A Major “Hotspot” for Service Providers

By Tony Verspecht and Luiz Lima, Cisco Internet Business Solutions Group (IBSG)

Growth in mobile network traffic is staggering: Driven by the onslaught of devices that are now connected to the Internet, mobile data traffic is expected to grow three times faster than fixed IP traffic, exceeding 6 exabytes per month by 2015, according to the Cisco Visual Networking Index. This presents service providers (SPs) with a tremendous opportunity to invest in Wi-Fi services to create carrier-class Wi-Fi experience and increase revenues.

While specialized providers have operated commercial Wi-Fi hotspots for nearly two decades, most SPs see Wi-Fi as a fairly new business. To understand the implications of Wi-Fi on SP operations, Cisco® IBSG interviewed a number of SP executives. Following are some of the key insights, which are further discussed in “Wi-Fi for Service Providers: Challenges and Opportunities for Carrier-Class Operations”:

  • Basic Wi-Fi service coverage expansion is still the main driver—Even among established Wi-Fi SPs with a large number of hotspots, the average yearly increase in access points is 14 percent.
  • Value-added Wi-Fi services Read More »

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