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From Coverage and Capacity to Monetizing New Services for Service Providers

Last week, the annual 4G World show was hosted in everyone’s favorite windy city—Chicago!  This year, I was lucky enough to be a keynote speaker for the event.  It’s always an honor to speak at an event on behalf of Cisco and the countless folks that have made our SP Mobility a success.  As the show progressed, I was reminded at how far the world of mobility has come in such a short amount of time.  Moreover, I was amazed at the vast amount of new opportunities that have emerged as a result this rapidly evolving market.  I am extremely excited about what the next year will bring!

Aside from the keynote event, I spent the vast majority of my time in meetings with new and existing service provider customers.  The conversations were Read More »

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The World’s Wi-Fi Laboratory

I recently returned from visiting the world’s Wi-Fi laboratory – the United Kingdom. Everywhere you look in the United Kingdom, there is a sign promoting the availability of Wi-Fi, and my mobile device was constantly identifying a long list of available hotspots. The world’s oldest subway system – affectionately known as The Tube – even allows you to connect to the Internet as you await your train hundreds of feet below historical London. Visitors from around the world at the Summer Olympics were greeted with high-speed Wi-Fi access throughout the Olympic venues, allowing them to enhance their experience with instant access to additional information, videos, and communications through their mobile devices.

Our recent Cisco IBSG research, What Britons Want from Wi-Fi and Mobile, reveals that Britain is definitely leading the way in the availability and use of Wi-Fi. Our study confirms that Britons seem to be content with coverage in first-tier locations such as coffee shops, hotels, and restaurants, but are now looking for Wi-Fi to be just as pervasive in other places where they spend their lives. Hospitals, bus stops, retail stores, pubs, and the High Street (or city centers) top the list of additional locations where Britons would like to access Wi-Fi.

The study revealed that mobile devices are now Wi-Fi-enabled “nomadic” devices. Britons own an average of 2.6 mobile devices, almost all of which are Wi-Fi-enabled. Britons spend an average of 2.6 hours per day using their mobile devices in their homes, compared with only 0.6 hours per day in a typical “mobile” on-the-go world. Read More »

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Wi-Fi: A Major “Hotspot” for Service Providers

By Tony Verspecht and Luiz Lima, Cisco Internet Business Solutions Group (IBSG)

Growth in mobile network traffic is staggering: Driven by the onslaught of devices that are now connected to the Internet, mobile data traffic is expected to grow three times faster than fixed IP traffic, exceeding 6 exabytes per month by 2015, according to the Cisco Visual Networking Index. This presents service providers (SPs) with a tremendous opportunity to invest in Wi-Fi services to create carrier-class Wi-Fi experience and increase revenues.

While specialized providers have operated commercial Wi-Fi hotspots for nearly two decades, most SPs see Wi-Fi as a fairly new business. To understand the implications of Wi-Fi on SP operations, Cisco® IBSG interviewed a number of SP executives. Following are some of the key insights, which are further discussed in “Wi-Fi for Service Providers: Challenges and Opportunities for Carrier-Class Operations”:

  • Basic Wi-Fi service coverage expansion is still the main driver—Even among established Wi-Fi SPs with a large number of hotspots, the average yearly increase in access points is 14 percent.
  • Value-added Wi-Fi services Read More »

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Next Generation Hotspot Just a Device Away

As we prepare to help host the upcoming Wireless Broadband Alliance Wi-Fi Global Congress in our own backyard in San Francisco, I’ve found myself reflecting on how far we’ve come with advancing the standards around Next Generation Hotspot.

In June 2011, Read More »

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Petco Park Stadium Hits a Home Run in High-Tech

Planning to go to the World Series this year? If you are lucky enough to attend, think about using your mobile device to enhance the experience.

Last month, my colleague used an iPad during our team outing at a San Francisco Giants game to watch his favorite team, the St. Louis Cardinals, live via streaming media on Major League Baseball’s MLB.TV app. Thanks to the Cisco network infrastructure and Wi-Fi technology deployed in AT&T Park, he was able to catch both games simultaneously.

Down in Southern California, while unfortunately the San Diego Padres didn’t make the playoffs – one thing is for certain – this season Petco Park Stadium saw a trend with the increase in mobile device usage at games by their fans.

Read More »

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