Like a lot of us in IT, I’m into electronics. I enjoy visiting stores to get the actual hands-on experience of the product – but I admit I rarely buy on the spot. Why? I want to make sure I know what I’m buying, and frankly, that I’m getting the best deal. I either have to do research beforehand – read reviews, check prices, and clip coupons – or search on my mobile device while I’m in the store. Depending on the results, I could either be heading to another store or heading home to make the purchase online.
This week, Cisco introduced a new way to transform that in-venue experience through Connected Mobile Experiences Web engagement. This enables organizations to communicate with opt-in mobile users – shoppers, guests, visitors – through their mobile browser, right there in the venue.
Location-aware menus, banners, and icons as well as content-aware search enable organizations to provide venue-specific information – such as nearby dining or amenities – as well as any information the user may find valuable based on their context: where they are, how long they are there, whether they are a new or repeat visitor, or even what sites they are visiting. This customized communication can dynamically change when the user’s context changes.
Imagine merging the online with the brick and mortar shopping experience – if I’m standing in a particular area looking at a product, the location-aware menu can provide me a link to user reviews of that particular product. And if I’m searching online for the best price, imagine the store issuing a web notification for a price match minus 5% – I’m sold! Read More »
Planning your summer travel and vacation destinations? Where are you headed and what kind of resort experience will you consider ideal? At this year’s Interop Conference in Las Vegas, the Cisco Enterprise Networking Group unveiled its new marquee customer – MGM Resorts International – who has upped the wireless ante to ensure its visitors have access to the information they need, literally at their fingertips.
At MGM Resorts, they continue to push the boundaries of creativity and innovation to deliver the best possible experience for their guests. John Bollen, MGM Resort’s Senior Vice President and Chief Digital Officer, is always looking for ways to take what they do and make it even better. Read More »
If you recall, back in the early days of 802.11n, the Wi-Fi Alliance (WFA) rolled out the 802.11n certification program in phases. Here we are several years later and in that same fashion, the WFA has split the IEEE 802.11ac specification into two certification phases: Wave 1 and Wave 2.
Last week we announced the availability of our 802.11ac Wave 1 Module for the 3600 Access Point and along with that, our intention to develop an 802.11ac adaptive radio module that will support the second phase of 802.11ac, or Wave 2. Most of the 802.11ac discussion in the last year has been focused on Wave 1, so we want to kick off the conversation about the second phase, Wave 2.
If Wave 1 promises increased wireless performance to address the increasing demand for higher performance including growing number of clients demanding higher performance for applications such as HD video streaming, then Wave 2 will stun you with its ability to provide even more throughput beyond the 1.3Gbps that Wave 1 provides as well as a number of other features that will further improve wireless connectivity. It is like taking a really good rock song and adding more cowbell to it.
SNL jokes aside, with the additional features packaged in Wave 2 comes the opportunity for further innovation in Cisco’s Wireless portfolio. We feel that it is important to stay ahead of the technology curve so that customers can plan and benefit from these advances sooner rather than later. So let’s discuss what features are coming with 802.11ac Wave 2. Read More »
Traveling has been a large part of my career at Cisco. Over the last few years I have had the opportunity to travel to customer meetings around the world, discussing their innovation and use cases for Cisco Small Cell Solutions. What’s interesting is when I spoke with operators in Europe, the prime drivers for WIFI has been connecting cities and stadiums for special events….the summer Olympics was a great example., While in the US, I have met with operators about connected stadiums, retail malls, museums and more. The most interesting story was a visit to the Middle East. We were in Dubai, and seeing some of the examples of where they wanted to take Cisco SP Wi-Fi Solution was fascinating. There was one location in particular that I dubbed “Candy Land”, because it had a retail venue, it had an amusement park, it had a stadium, it had a race track — all in one location on an island. This operator was going to talk to the owner of the island about how they could provide SP Wi-Fi for all of those venues. I was talking to another operator in the Middle East, and one of the things they were looking to provide SP Wi-Fi for was The Hajj. There are millions of people that go to Mecca yearly, and they just need connectivity, for a lot of different reasons; I found that absolutely fascinating. Each part of the globe has unique use cases to each of their country’s cultures and people, but they all want to be part of the wireless world. Read More »