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Live from HIMSS: On Context-Aware Healthcare

This year at the annual HIMSS conference I had the pleasure of helping to coordinate the Context Aware Healthcare demo located in the Cisco booth.  The Context Aware solution brings together location services (RTLS) tracking for equipment and people as well as environmental monitoring, WIPS for security, and our brand new functionality of Connected Mobile Experiences with our partner Meridian.

In our solution materials we noted that the Connected Mobile Experiences provides “an unprecedented way to engage with patients on their smart phones or tablets” but this was my first opportunity to really show many customers the power of indoor GPS and location based notifications and the response was fantastic.  Every customer that saw the demo was impressed and in the demos that I was in I would estimate that over 50% wanted their AMs to get them more information on the solution.  I also had one customer and also an integration partner come to our booth solely to see this solution.

Cisco also held an internal sales summit prior to the show starting and the feedback that we received after that from our AMs and SEs was the Context Aware Healthcare solution was one of the top 2-3 sessions that was held.  It’s clear that the excitement for context-aware, location-based services is building and customers can see the vision of having an solid Cisco wireless network foundation providing not only traditional data and voice services, but also powering vertical solutions such as Context Aware Healthcare.

For more on Connected Mobile Experiences, visit the solution page.

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MSE Blog Series Part 3: Monetize Your WLAN using Cisco Location Analytics

March 6, 2013 at 9:56 am PST

In light of the recent announcement of MSE Release 7.4 and Advanced Location Analytics Availability, we thought it would be timely to pick up where we left off on our MSE blogs series. In the first two, my colleague Anshul Tyagi covered how the MSE optimizes the CleanAir experience and discussed other MSE enhancements. Now that we have expanded the MSE to cover advanced location analytics, let’s use this blog to dive deeper into how to monetize your Wi-Fi infrastructure using our new functionality.

So you have a Cisco Wi-Fi network: what can you do to get more insight into the people using it? Do you know which part of your venue is more crowded? Ever wondered where people spend the most of the time in your venue? Where have people been before they arrived at your venue?

Whether it is in retail, leisure, travel or manufacturing, anytime there are people interacting with a Wi-Fi environment, there is also potential to improve the user experience--that is, if you can first visualize that interaction.

With the acquisition of ThinkSmart technologies, a leading data analytics company proficient in location data mining, Cisco opens up a new customer base – that of customer oriented marketing. Cisco ThinkSmart Location Analytics solution leverages your existing WLAN infrastructure and  can help you gain insight on customer behavior, giving you an opportunity for better sales and operations.

How does the Cisco+ThinkSmart Analytics work?

Read More »

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Location-Based Services That Work for Everyone

Some exciting things are beginning to transpire in today’s hotel industry. As technology finds its way into nearly every aspect of our lives, it’s important to take a look at the impact mobile device usage has had and continues to have on hoteliers and guests alike. Guests today are more technologically in-tune than ever before, often traveling with multiple devices that they plan to use leisurely, for business or both.  These devices are also increasingly moving more data as their radios become more sophisticated, and they have increased battery life and are connecting to even more cloud services.  Guests also have increasing expectations that they will always be connected wherever they are.

More smart devices translate to more data crossing the network, and this mass amount of data can be used to gather invaluable guest information for hoteliers, including behavioral insights and on-site property analytics. When collected, measured and used correctly, this data can create a unique and personalized mobile experience for the guest while also creating revenue-growth opportunities for hoteliers.

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Reclaiming Mobile Cloud Services from OTTs: Seven Actions Service Providers Can Take to Capture a $60 Billion Opportunity

hagusleoBy Henky Agusleo, Vertical Manager, and Neeraj Arora, Director, IBSG Service Provider – neerarorSingapore

A rapidly expanding, tech-savvy middle class is driving an explosion of connected mobile devices, with close to a billion smartphones and tablets in the world today. These users are looking for new cloud-based “Connected Life” experiences from their mobile devices, creating tremendous opportunities for service providers (SPs). The key is in mobile cloud. The Cisco® Internet Business Solutions Group (IBSG) projects a direct worldwide mobile-cloud service opportunity of more than $60 billion by 2016, with an additional cloud pull-through market of $335 billion.

But so far, service providers have not taken the lead in offering cloud-based Connected Life services. That claim belongs to over-the-top (OTT) application developers, content providers, and device manufacturers, such as Google and Apple, who have moved quickly to take the high ground in this market.

OTTs Have First-Mover Advantage

This first-mover advantage has Read More »

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On Converged Access & Wireless Controller 5760: A Screenplay

At Cisco Live London, Cisco unveiled  Wired & Wireless convergence, along with its associated products, the Wireless LAN Controller 5760 and the Catalyst Switch 3850 with built-in Wireless Controller. While on the expo floor explaining the newly introduced ‘converged access’ to our customers, I had some interesting conversations that I thought might be cool to share with you. There may be some paraphrasing here, but if my conversation became a screenplay, it would have looked like this:

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The Cisco Live! London expo show floor is throbbing with excitement, customers browse the many demos that are around the World of Solutions arena.

NAT, Wireless Controller 5760 Product Manager, stands at a demo booth with the new controller.

CUSTOMER 1 ambles over.

CUSTOMER 1

I heard about the converged access and it sounds very interesting. Why should I consider 5760 controller?

NAT

Do you have bandwidth hungry applications such as video / multimedia  applications used by your wireless users?

Read More »

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