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Location-Based Services & Monetization for Service Providers

Location Based Services in the Service Provider (SP) world is a very hot topic at present, with many SP’s looking for monetization opportunities for Wi-Fi.

Cisco has been working with our service provider customers to help deliver monetization capabilities; one way of opening new revenue opportunities is by using our new Connected Mobile Experiences (CMX) Solution.

Dr. Brendan O’Brien, Director of Product Marketing for Cisco Connected Mobile Experiences, continues his thought leadership blog series to tackle the trend towards location-based services in the Service Provider space. Brendan takes a brief look at some of the drivers for Wi-Fi in the SP world and some steps along the value chain, then dives into the emerging models where SP’s are beginning to focus their attentions on monetization and new, additional revenue opportunities. Read more at http://blogs.cisco.com/sp/location-based-services-monetization-for-service-providers 

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Location-Based Services & Monetization for Service Providers:

Location Based Services in the Service Provider (SP) world is a very hot topic at present, with many SP’s looking for monetization opportunities for Wi-Fi.

Cisco has been working with our service provider customers to help deliver monetization capabilities; one way of opening new revenue opportunities is by using our new Connected Mobile Experiences (CMX) Solution.

Let’s first take a brief look at some of the drivers for Wi-Fi in the SP world and some steps along the value chain.

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Success with Cisco Bonjour Services Directory

Have you seen this video?

For those of you who are not familiar with the technology, Bonjour is a multicast DNS(mDNS) based protocol used to advertise and connect to network services such as printers, file servers, TV’s. With the BYOD explosion and increased use of mobile devices for work in the office and classroom, Bonjour is applicable not only at home, but also in enterprise. Last Christmas with the 7.4 release, Cisco introduced the Bonjour Services Directory optimized for enabling enterprise campus environments to share Bonjour services across Layer 3 networks.  In this blog, I will share some details about how a K-12 school successfully deployed Cisco wireless solution to provide Bonjour Services. As a special treat, I will also discuss some details on Bonjour enhancements included with the upcoming 7.5 release.

St. Margaret’s Episcopal School (SMES) is a K-12 school based in Orange County California serving about 1200 students. The wireless deployment consisted of 30 Cisco 1140 Series Access Points , a Cisco 1260 Series Access Points and some Cisco 1130 Series Access Points managed by a Cisco 5508 Series Wireless LAN Controller. The wired access deployment included various Catalyst 3750, 2960 and 2950 Series Access Switches. Cisco Networking Assistant(CNA) allows them to keep a bird’s eye view on all the equipment.

bonjour 1 Read More »

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Wi-Fi Value-Added Services Improve the Retail Bottom-line

Retailing has always been a tough business.  But, the move to online shopping, the challenging economy and changes in shopper’s behavior has placed even more pressure on traditional retail margins.  Retailers are constantly looking for ways to get more people in to their store and to spend more.  Traditional retailers have long envied the massive amounts of valuable data that online retailers have available to help them better understand customer behavior and implement winning marketing tactics.  Online retailers know such valuable information as: how frequently customers return, how long they spend on the site, what they looked at but didn’t buy and where they went before and after coming to the site.  With this information, online retailers are able to rapidly adjust prices, promote certain items, and re-configure the layout of the site in almost real-time in order to increase the probability and value of a sale.  None of these data and insights has been available to bricks-and-mortar retailers – until now.  The increasing availability of Wi-Fi in retail locations is changing all of that.

Shopping malls and retailers are increasingly offering Wi-Fi to their customers as a service to connect their mobile devices to the Internet.  Hidden in this Read More »

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Don’t Forget! Register for Webinar: 802.11ac in Higher Education

Curious about how to use 802.11ac in Higher Education and other high density wireless environments?

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Tomorrow, July 24, we are hosting another 802.11ac webinar, this one focused on Higher Education. We will feature Mark Denny, Cisco Product Manager from the Enterprise Mobility Group, who will provide an overview of 802.11ac, discuss the benefits of 802.11ac and provide a summary of Cisco’s 802.11ac Solutions. We will then have Greg Sawyer, the Manager of Communication Services at the University of New South Wales in Sydney Australia, discuss his experience with 802.11ac, the reason why he is deploying 802.11ac and the benefits he expects from this emerging technology.

The webinar is tomorrow, Wednesday, July 24th @ 3PM PDT. Here is the registration link. If you miss it, we will have it available on demand here shortly after. Also, if you missed last week’s 802.11ac Webinar for Healthcare, it is available in the dropdown on demand here.

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