I recently had the pleasure to read an excellent article by one of our industry’s leading analysts, Mr. Gabriel Brown of Heavy Reading titled “Analyzing Apple & VoLTE”. In this article, he makes the observation, that Apple – which is well known for keeping a strong focus towards their customer’s enjoying a high quality of experience – has included Voice over LTE (VoLTE) in their newest iPhones. Mr. Brown goes on to quite rightly note that by including VoLTE, Apple makes the case that mobile operators now need an IP Multimedia Core Network Subsystem (IMS core) and a functioning VoLTE service.
Figure 1: Cisco VNI Global Mobile Data Forecast 2013-2018
While I absolutely agree that Apple has provided a strong endorsement to VoLTE by including support for this feature, I believe that the Apple iPhone6 support for Voice over Wi-Fi (VoWiFi) and Text over Wi-Fi maybe as important (or more so). Let me explain. VoLTE is really a fact of life, it is going to happen and as long as a cell phone supports LTE it will be able to make or receive VoLTE calls as long as the carrier implements to network accordingly. However, Wi-Fi has long been maligned as the poor step-child of mobile broadband. Mostly because it is unruly (unlicensed) and anyone can deploy it (don’t have to be a carrier). And while the distance limitations and handoffs (Wi-Fi to 3G or to LTE) play a big role too those issues are being addressed (at least by Cisco). However, several reports, including Cisco’s own well regarded Visual Networking Index (VNI) for Global Mobile Data Traffic, show that mobile data usage over Wi-Fi is over 40% in 2013. In fact, it is projected that there will be more traffic offloaded from cellular networks onto Wi-Fi than remain on cellular networks by 2018 (that’s less than four years away).
This news is not Read More »
Tags: Evolved Packet Core, LTE, mobility, Service Provider, visual networking index, vni, voice over lte, VoLTE, wi-fi, wireless
With the growing influx of new mobile devices, connected things, bandwidth intensive applications and more data, the network is more relevant to business success than ever before. Back in June of 2012, Cisco saw that we needed to move away from multiple network systems loosely linked together to an agile and simple infrastructure, streamlined policy and centralized management would be needed to support new business demands. We called it Cisco Unified Access and we aligned the solution to three pillars: One Network, One Policy and One Management.
For the last few years, we have focused on delivering new products and functionality under this Unified Access model. Below is a timeline of products released as part of the Unified Access framework. Cisco lead the way in delivering gigabit 802.11ac Wi-Fi., converged wireless control in access switches and through the acquisition of Meraki – a complete cloud-managed network solution.
The timeline above doesn’t represent every feature and function we have delivered, but it shows Cisco’s commitment to this Unified Access model, both from a cloud-managed and on-premise solution perspective.
Today, Cisco is announcing a number of new products and new functionality to existing products that will help mobilize the workforce, secure the business and increase IT agility. The announcement includes the following: Read More »
Tags: #80211ac, 11ac, 802.11ac, access, access point, Agile, agility, Aironet, anyconnect, AP, App, application, asr, bandwidth, business, byod, Cisco, compliance, converge, converged, Converged Access, data, device, emm, employee, Enterprise, experience, feature, foundation, function, gigabit, Guest, guest access, HD, HDX, high density, identity, indoor, infrastructure, interop, ISE, ISR, IT, LAN, lifecycle, Manage, management, MDM, meraki, mobile, mobility, model, network, operation, outdoor, policy, portfolio, prime, Prime Infrastructure, product, secure, security, services, simple, simplify, system, System Manager, technology, traffic, unified access, vpn, WAN, wi-fi, wifi, wired, wireless, wlan, workforce
In this continuing series of blogs about Mobile Data Monetization*, let’s look at the Service Provider Freemium business model, which involves offering a basic service for free (indefinitely, or for a trial period) to incent some other subscriber behavior that the operator can monetize. Let’s look at the typical reasons that operators have in offering a Freemium service:
1.) Encourage users to upgrade up to a higher-price, higher-quota mobile data service in order to get the Freemium service. We’re seeing more and more of this approach, especially in conjunction with LTE service offers. For example, in the early days of Verizon Wireless’ LTE roll-out, it offered a free 1-year subscription to NFL Mobile Premium to drive subscriber upgrades from 3G to its LTE data plans and smartphones / Mi-Fi devices. Now, with the adoption of LTE services well underway, Verizon Wireless is leveraging its significant investment in NFL content rights by offering NFL Mobile Premium as a Freemium service to users who opt for one of its new “More Everything” pricing plans. In many markets where mobile data usage is low, some operators have taken to offering “zero-rated” usage of popular social media sites such as Facebook and Twitter for a period of time, usually 6 to 12 months, during which the data used does not count towards the subscriber’s monthly quota. The goal of this approach is to get the user accustomed to using these services over mobile so that he or she subscribes to a data plan at the end of the Freemium period.
2.) Entice users to eventually pay a premium for a more Read More »
Tags: data plan, freemium, LTE, mobile, mobile operator, mobility, wi-fi
For the past 125 years, Globe University has focused on hands-on training to ensure the career success of students offering associate, bachelor’s, master’s and doctorate degrees, as well as diploma and certificate programs. A recent article from the magazine Campus Technology showcases how they are pioneers in adopting new technology in the classroom. They have a systematic program dubbed as edUX (Educational User Experience) to integrate tablets into every program they offer. In addition, they work with an e-book platform called VitalSource and use Blackboard technology in the classrooms. Students are also encouraged to use technology. For example, math and science instructors use videos from the Khan Academy, the business school recommends Twitter accounts and the librarian encourages using EasyBib for book citations.
In the past few years Apple introduced mDNS services such as AppleTV, file servers and printers that use a Zero Config-based technology for service advertisement and discovery called Bonjour. While this technology works well in the home, which is a flat L2 network, when it is deployed in a K-12 or enterprise, it does not lend well over a L3 network. In 2013, Cisco introduced Bonjour Services Directory on the AireOS 7.4 and Service Discovery Gateway (SDG) on the Catalyst 3K, 4K, 6K and 5760 Series controllers with release IOS-XE 3.3. The future releases further optimized the functionality in 7.5 release, 8.0 release and IOS-XE 3.6 release. In this blog, I will share deployment details of unified access at Globe University and how they use Application Visibility and Control (Cisco AVC) to track applications in their network and the Bonjour Services Directory to manage AppleTVs in the classroom.
Read More »
Tags: access point, AP, Cisco, controller, edtech, education, higher education, Khan Academy, LAN, mobility, network, online learning, technology, technology in the classroom, wi-fi, wifi, wireless, wlan
Tremendous new opportunities are being created for technology vendors and service providers as cities around the world look to build out smart cities to reduce municipal costs, tap new sources of revenue, and improve the overall quality of urban life. The previous blog (Smart Cities Are a $7.5 Billion Annual Opportunity for Technology Providers) described all of the essential requirements of the smart city architecture and quantified the great opportunities for technology vendors and partners to help to create and operate these digitally smart cities of the future. The last question to address is what are the specific opportunities for SPs and where should they play to extract the most value from the deployment of smart cities?
The potential revenue opportunities available to SPs depend upon the strategic fit to their business. Specifically, we evaluated the opportunities across three strategic fit criteria:
- Core Business – How closely is the solution or service aligned with the SP’s core business (e.g., using existing assets, leveraging current business operations and expertise, in regional footprint)
- Stretch – To what extent would new investments or operations be required to deliver the solution or service (e.g., Capex for new assets, creation of new business operations, acquisition of new expertise, out of region play)
- Deal Dependent – To what extent would the nature of the deal and the governance structure influence the potential revenues available? (e.g., vendor or lead, city investment or PPP)
Assessing the smart city revenue opportunities across these criteria reveals a number of strategic options for how SPs can think about approaching the smart city opportunity: Read More »
Tags: Cisco, mobile, monetization, Service Provider, Smart Cities, wi-fi