You’ve all heard the saying “think outside the box” when encouraging someone to be creative and come up with new ideas, new ways to do things, new ways to…..just about anything. Well, I’d like to take a small twist on the well-known saying and talk for a moment on how deploying outdoor Wi-Fi access points should be something you should be “thinking” about.
We all know that here in late 2013 almost everywhere you go, you can pull out your laptop, tablet, or smartphone and you will find Wi-Fi coverage, be it at your workplace, at a coffee shop, or in a retail store. Why is Wi-Fi coverage so pervasive in these areas? Because connecting to Wi-Fi access points and the data network behind them makes employees more productive, enables the coffee shop to be the new remote office (while selling more coffee and cakes), and provides the retail store the ability to gather analytics to better target offers for their customers.
Now let’s think about expanding this coverage to outdoors….outside the buildings. The same holds true. Providing Wi-Fi access in the surrounding outdoor locations frees up employees to take their laptops outside and enjoy a nice, sunny day while still being “online” for secure corporate email and business tools. It allows the employee to connect to that important WebEx meeting he is running late for as he pulls into the parking lot. It allows the retail store to engage with customers thru Cisco’s Connected Mobile Experiences (CMX) earlier and push offers to them as they walk in from the parking lot, perhaps pulling customers headed to nearby stores who might otherwise not have stopped in.
Aironet 1530 Series Outdoor Wireless Access Points: Click to see comparison table
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Tags: access point, Aironet, building, byod, corporate email, coverage, location, network, outdoor, parking lot, secure, security, wi-fi, wifi, wireless, wlan
Dreamhack Winter 2013 in the small city of Jonkoping in central Sweden claims to be the world’s largest digital event. I was skeptical at first, but when I arrived for the event, I was completely amazed at the scale of things in this tiny part of the world where its only bright for 5 or 6 hours during day this time of the year.
Of course, the amount of daylight didn’t impact one bit the large numbers of people streaming into the event venue well before opening time on Thursday afternoon.
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Tags: analytics, Connected, connected mobile experiences, connectivity, Dreamhack, innovation, internet, jonkoping, location, location analytics, location based services, Millennial, mobile, mobility, network, platform, telia, wi-fi, wi-fi location, wifi, wireless
I recently had the honor to speak at the Wi-Fi Global Congress in Beijing. As evident by the more than 400 people in attendance, the importance and relevance of Wi-Fi continues to grow. The Wireless Broadband Alliance now has over 100 members, a doubling in less than 2 years. The membership includes a mix of leading Wi-Fi, mobile, and broadband network operators; global service providers and media players; as well as technology providers and partners.
I took away six key messages from this exciting conference:
- Next Generation Hotspots is Alive and Well. One of the most exciting things at the conference was the launch of the live NGH Experience with China Mobile as the host operator and Cisco as the network infrastructure provider. Attendees with a Samsung Galaxy or iPhone 5 could experience the first ever opportunity to seamlessly and automatically connect to the venue Wi-Fi. Participants also received valuable conference information and services seamlessly delivered to their mobile device through NGH. This is just the beginning. With 15 major carriers (and growing) signed up to deploy NGH, mobile users throughout the world will be able to experience the next generation of Wi-Fi early in 2014.
- Wi-Fi Roaming is Becoming a Reality. Several speakers described roaming as being where cellular roaming was 15 to 20 years ago. However, with the successful launch and upcoming deployment of NGH, seamless roaming amongst carriers is now becoming a reality. Indeed, the GSM Association recently approved a Wi-Fi Roaming Annex that will make it easy for mobile operators to support this. As such, the WBA expects roaming to be fully automated across more than 80% of public Wi-Fi networks by 2018.
- Wi-Fi is an Important Part of the Mobile Network. The world’s largest mobile operator, Read More »
Tags: Cisco, mobile, mobile roaming, monetization, next generation hotspot, Service Provider, wi-fi, wireless broadband alliance
When was the last time you looked at your mobile device? Minutes ago? Seconds ago? We can’t seem to live without them, and in the consumer space, new mobile services are popping up it seems faster than your Twitter feed can handle. Below are mobile consumer services trends from the latest VNI Service Adoption Forecast (2012 – 2017) – you can see Mobile SMS, Mobile Commerce, Mobile Video, and Mobile Social Networking are on the rise, as is the number of devices per consumer.
Many organizations are looking for ways to leverage this upward trend in mobility and innovative mobile services for business benefit – whether it be for increasing customer satisfaction and communicating how the general population wants to receive communication, or offering Wi-Fi so users are able to consume the mobile services they want.
Cisco has made a big investment in mobile location-based services (LBS) over the past year with the introduction of the Connected Mobile Experiences (CMX) solution. CMX enables mobile users to adopt new innovative mobile services with an added benefit of relevance. Businesses can conduct mobile commerce, send texts, extend mobile video, or integrate mobile services with social media now based on the user’s location. Read More »
Tags: application, architectural approach, consumer, customer satisfaction, devices, ecommerce, innovation, innovative, lbs, line-of-business, location, location based services, location-based, mobile, mobile device, mobile LBS, mobile service, mobility, network, onboarding, Smart phone, social networking, trend, user experience, video, vni, wi-fi, wifi, wireless
Montpellier, France this week hosted the 35th edition of the DigiWorld Summit whose overall theme was “The digital gold mines”.
The event focused on digital innovation, especially its ability to create value with the emergence of new business models, and Cisco is a key member of the Digiworld Institute. Read More »
Tags: #DWS13, business model, Cisco, cmx, Connected, data, digital, digiworld, digiworld institute, digiworld summit, mobile, mobility, wi-fi, wifi, wireless