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Discover What Consumers Want from Wi-Fi and Mobile

Consumers have a true love of mobile devices, as evidenced by recent Cisco mobile consumer research.  Significant percentages of respondents reported using everything from laptops, smartphones, and tablets to eReaders and mobile gaming devices. Americans now own an average of three mobile devices each, up from 2.6 devices in the 2012 Cisco mobile consumer study.  Perhaps more significant, our findings show that the number of smartphone users has grown by 21 percent in just one year, now reaching 68 percent of the population, at the expense of basic phones. Most remarkable is that the number of tablet owners has expanded by over 90 percent in just one year, with close to four out of ten consumers possessing one of these new devices.

The insatiable demand for mobile devices and new applications that use large amounts of bandwidth is generating staggering volumes of mobile data. In parallel, the use of Wi-Fi for Internet access is exploding, as more mobile devices are Wi-Fi enabled, the number of public hotspots expands, and user acceptance grows. Most mobile operators now realize that offloading data traffic to Wi-Fi can, and must, play a significant role in helping them avoid clogged networks and unhappy customers. Many service providers are now constructing extensive networks of public Wi-Fi hotspots for use by their mobile or home broadband customers. The networks allow mobile offload and help enhance and differentiate their offerings. In addition, service providers are struggling to understand new business models for making money from Wi-Fi.  However, very little is currently known about how consumers are actually using public Wi-Fi and how they view the overall experience. Nor is there much information about mobile users’ appetite for these new services, their willingness to use them, or their privacy or security concerns surrounding these data-based services.

To learn more, Cisco conducted a survey of 620 U.S. mobile users to understand their needs and behaviors, use of devices, applications and mobile access technologies, and how they have changed since our 2012 mobile consumer study.

Top 10 Research Findings Read More »

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Curious About Cisco and Facebook’s Partnership for Wi-Fi?

More and more organizations across industries are realizing that providing simple, easy Wi-Fi for customers, guests, visitors, and more is becoming a basic expectation. Consumers are used to their always-on, always-connected lifestyles, so naturally their checklist for any venue they step into will now include “Wi-Fi” as a top priority. Good thing Cisco has not one but two simple ways for organizations with venues to provide easy Wi-Fi access for their consumers. One is CMX Connect, which you read about in the MSE blog series. The other is CMX for Facebook Wi-Fi.

We announced our partnership with Facebook last October to help connect businesses with their consumers at Interop New York. This Wednesday, January 22nd, we are having a special live webinar to give our customers a deeper dive into the Cisco and Facebook Wi-Fi solution.   Register to join us at 10am PST!

Don’t miss this opportunity to hear from Cisco and Facebook speakers, as well as a special guest customer, to learn more about our joint-solution. Hear how CMX for Facebook Wi-Fi can help boost recognition for your brand, foster stronger relationships with customers, and promote your business by connecting you directly to customers through Facebook.

Click here to register.

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Are Small Cells and Wi-Fi Networks Complimentary or Competitive?

As an industry, we are starting to see a convergence of small cells and Wi-Fi to help solve coverage, capacity, and spectrum issues in our increasingly connected, mobile-dominated world. Today more than ever, mobile operators are increasingly realizing that Wi-Fi and small cells must be part of their traditional licensed network in order to realize the future of mobility.

This topic was especially evident during last month’s Small Cell Americas conference in Dallas, Texas. During the conference, I had the opportunity to discuss how small cells and Wi-Fi can work together, which proved especially timely as the Dallas conference also marked the launch by the Small Cell Forum of their Enterprise Release, comprising  of 25 documents to help overcome barriers to small cell deployment in the enterprise. Release Two: Enterprise is the result of over nine months of hard work by the Forum and its members!

As small cells and Wi-Fi bring corporate networks and mobile networks closer to each other, IT leaders and service providers are increasingly asking questions about how the convergence of small cells and Wi-Fi coexist, from a product, architecture and business model perspective. Some common questions include: Read More »

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Securing the Future Enterprise

This blog post is part three of a three-part series discussing how organizations can address mobile security concerns through an architectural approach to mobility. The first post discusses how next-gen Wi-Fi models will pave the way for secure mobility. The second post highlights the risks versus the rewards of mobility.

Providing corporate network access via mobile devices is nothing new to today’s IT administrators. However, the future of BYOD and mobility will change as rising generations expect and demand more seamless and secure connectivity. Recently Tab Times editor Doug Drinkwater shared a similar idea: BYOD is still in an early phase with plenty of new challenges and opportunities ahead.

In this last installment of this security and mobility series, I’ll discuss why BYOD policies will change and outline how C-level executives can leverage employees as solution drivers in order to solidify the future of mobility within their organization. Read More »

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Mobile Security: Is the Risk Worth the Reward?

This blog is part two of a three-part blog series discussing how organizations can address mobile security concerns through an architectural approach to mobility.

In my first post of this three-part series, I discussed how next-gen Wi-Fi models will pave the way for secure mobility and the value of secure Wi-Fi. In this post I’d like to take the mobility conversation a bit further and outline potential risks and rewards that IT departments face when deciding to deploy mobility solutions in our Internet of Everything (IoE) landscape.

A big factor for IT to adopt a mobility strategy with new technology and solutions is weighing the practical risks versus the rewards they stand to gain. A recent ISACA survey of IT professionals offered insight into how employed consumers think and act in terms of security and mobility. The study and ISACA’s 2013 IT Risk/Reward Barometer reveal:

  • Only 4% of those surveyed named the makers of their mobile phone apps as the entity they most trust with their personal data
  • 90% don’t always read privacy policies before downloading apps to their devices

Most of us are familiar with the rewards of mobility, but the belief and behavior gap illustrated by the ISACA survey proves we need to better understand risks of mobility. Read More »

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