Big data seems to be everywhere these days. Everywhere you look there are new companies and technologies that promise to crunch up enormous databases and instantly extract from them knowledge and understanding. Although that sounds impressive, it raises the question – how can that help me and my business? How does fitting an N degree polynomial to a CRM database help me grow my business?
At Cisco, we’ve taken a very practical approach to big data. We started by asking our customers: what do they want to know? What information would help our customers’ better manage their sites, optimize their operations and grow their business? We took those questions and built Connected Mobile Experiences (CMX) Analytics around them.
Wouldn’t a store manager want to know how many of his customers were new? Did that new marketing campaign launched last month really drive new visitors to the store? Or another example, let’s say the layout of the store was just changed, wouldn’t the manager want to know if it was effective? Did people spend more time in the store? How about better understanding your customer base? Which web sites do my visitors visits? And of course retail isn’t the only segment that would like to know things. Wouldn’t an airport want to know how long people wait in the security line? Would a train station like to know how long before the train leaves people come into store?
Cisco’s CMX Analytics takes anonymous device location data gathered by the Cisco Mobility Services Engine (MSE), and leverages that data to provide clear, concise and relevant information. In order to make the data easier to visualize, we have recently enhanced our user interface adding many features that help users immediately and intuitively grasp the data. Our new dashboard enables every user to customize the views they wish to see and prioritize which data is meaningful to them. Our new Path engine enables customers to visualize how many people walk through the different paths in their venue. Our new reports can tell our customers everything from how many people are using their Wi-Fi to which floor people spend the most time in. These are just a few examples of the many innovations pouring into out CMX Analytics platform. Read More »
Tags: analytics, Big Data, data, enterprise mobility, healthcare, Industry, line-of-business, location, location-based, marketing, network, on-premise, on-site, online, onsite, retail, sales, social, vertical, wi-fi, wifi, wireless
On October 29-31, 2013 in Barcelona, Spain, Cisco will host customers, partners, influencers and policy-makers at the inaugural Internet of Things World Forum.
This October, Barcelona will begin the journey towards joining the ranks of Nice as a connected city, making it the perfect hotbed for displaying the Connected Mobile Experiences (CMX) solution in action. During the IoT World Forum, Cisco will showcase the CMX solution in a number of venues, both indoors and out.
CMX Analytics will be displayed on a large screen in the lobby of the iconic Hotel Arts on Barcelona’s waterfront, where the conference is being held. We will display dwell time, patterns of movement, crowding, etc. each day for the conference itself, showing real insights on the venue and attendees. Read More »
Tags: barcelona, Cisco, cmx, connected mobile experiences, internet of things, IoT, location, location based services, location services, location-based, network, services, wi-fi, wifi, wireless, World Forum
By Lisa Garza, Service Provider Mobility Marketing Manger
The annual Small Cells event for Middle East and North Africa (MENA) took place this week. It featured regional innovators like Saudi Telecom, Etisalat, Zain and du, in addition to the global small cell pioneers like AT&T and SoftBank. Here’s what we took from the event
1. Mobile data growth and reducing cost-per-bit is a global challenge
The Cisco Visual Networking Index (VNI) shows that mobile IP traffic in MENA region is set to grow 10x over the next four years. Revenues are not set to grow at anything like this pace. Service providers are responding to the capacity challenge by augmenting macro networks, by adding new spectrum and by introducing more efficient cellular technologies like LTE. But these steps alone will not povide all of the capacity required, and some, like LTE introduction, will accelerate data usage by encouraging video consumption. The big capacity gains come from reusing cellular spectrum and by offloading to Wi-Fi – that’s what small cells are all about, and they’re a hot topic because the capacity they add comes at a fraction of the cost-per-bit of traditional radio technologies.
2. Small cells are becoming central to network transformation strategies
These small cells conferences are a barometer of service provider, analyst and vendor thinking. This year, Read More »
Tags: MENA, mobility, Service Provider, small cell, wi-fi, wifi
Survey results from an IDC study recently revealed that people are relying more and more on their smart mobile device as their primary tool for communication and connecting.
The study, sponsored by Facebook, highlights some compelling insights about mobility including:
- Half of the total US population uses smartphones
- A “sense of being connected” is the strongest sentiment for driving mobile social usage
- The most popular activities on smartphones are email (78%), Web browsing (73%) and Facebook (70%)
Everyday we are seamlessly integrating mobility features into our daily lives. We use mobile devices for tasks such as email, mobile shopping and making social connections. According to the IDC study, nearly 80 percent of us reach for our phone within 15 minutes of waking up for the day – I am part of this statistic!
It’s clear that mobility and the increasing use of social media creates new ways for us to interact and connect, but it’s also creating new security concerns. With the influx of personal data on our social media news feeds and our purchasing habits sitting in our smartphone’s browsing history, how can we make sure our personal information is secure? In addition, as the lines between personal and work devices blur, how can enterprises make sure employee-owned social networks aren’t opening the door for the latest network threat? An essential part of our mobile future will depend on enterprises and individuals developing a comprehensive approach to protecting sensitive data and privacy. Read More »
Tags: Cisco, enterprise mobility, mobile, mobile device, mobility, network, security, wi-fi, wifi, wireless, wireless network
By Maywun Wong, Service Provider Mobility Marketing Manager
Cisco was thrilled to part of one of the most historic comebacks in sports history, the 34th America’s Cup. The Oracle Team USA team, trailing by 1-8 to Team New Zealand at one point, came back with eight consecutive races to win 9-8 in the series. With this unbelievable comeback, attendees and fans of the race relied on the Wi-Fi Network at the Americas Cup to follow the latest race results and information.
The America’s Cup Event Authority chose Cisco as the official networking technology supplier of the event. They installed hundreds of access points as part of the Cisco Service Provider Wi-Fi solution for attendees and the media in San Francisco.
The Cisco Wi-Fi network supported Read More »
Tags: America's Cup, Service Provider, wi-fi, wifi