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Blurring the Lines between Online and Offline

Mobility comes down to the lines between online and offline blurring rapidly, with organizations sprinting to put the infrastructure in place to catch up with the trend.

The blurring of the online and offline is happening all around us in a bi-directional manner -- where the customer expects to interact with the business however and whenever they wish and get the same experience regardless of where they are or what they are doing- and for the business to be able to deliver exactly the same information and services to the customer regardless of how or where they choose to interact.

Is this new? Maybe not, but the O2O (online to offline) concept was truly brought it to life by the Tokyo Metro and their recently launched innovative offering for consumers.

Tokyo Metro carries 6.22 million passengers daily. This past September they announced a new service with two partners: the convenience store operator 7-11 Japan and the Ito-Yokado supermarket chain. Read More »

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An Architectural Approach to Mobility

When it comes to mobility, everyone is learning fast in order to keep up. With what seems like daily advances in mobile technology and rapid consumer adoption, it is not getting any easier for organizations to break the cycle of reactive IT decision making. For many of our customers, enterprise mobility happened to them and the initial supporting architecture was built at light speed to respond to the demands of the business. While this approach was necessary to stop the deluge, it didn’t put all of the pieces in place to enable organizations to adapt the continuous change and emerging new realities of mobility. For instance:

  • Users now connect to the network with three or more mobile/WLAN devices such as laptops, tablets and smartphones, resulting in complex wireless infrastructures and network bottlenecks.
  • Inconsistent management tools and policies across the wired and wireless segments of the network increase the burden for network managers and drive up management costs and complexity.
  • Employees demand access from devices not only within the corporation, but also beyond the firewall.
  • Risk management dictates that corporate data must remain protected.

The need to balance productivity with security and coordinate business justification with the various line of business (LOB) owners has never been greater. IT leaders who want to break out of the reactive cycle of just keeping up must take a step back to evaluate what’s coming next. What changes are on the horizon? How will it impact my network? How can my network help me adapt to the changing needs of my employees?

Read More »

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Understanding the Changing Mobile User

The mobile market continues to evolve at a blindingly fast pace. It seems that new faster, sleeker, and more powerful mobile devices are launched every day, with new device categories created almost overnight. The number of available applications to run on these revolutionary new devices is staggering, numbering in the millions. Now you can do everything, from banking and controlling your home thermostat to shopping, entertainment, and printing a boarding pass, all from the palm of your hand. In addition, we now have faster ways to connect these devices to the Internet using 4G/LTE or Wi-Fi technologies.

While service providers are clearly benefiting from the rise of mobility and all the innovations in devices applications they are constantly trying to understand how consumers are using mobility and where the mobile market is heading. To continue to derive business value from mobility, service providers need to better understand mobility from the users’ perspective and translate what they discover into new sources of business value.

To learn more, Cisco conducted a survey of 620 U.S. mobile users to understand their needs and behaviors, use of devices, applications and mobile access technologies, and how they have changed since our 2012 mobile consumer survey.

The study revealed Read More »

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Create Mobile Web Campaigns with CMX Browser Engage

In the last MSE blog, Reddy Babu talked about the new Location Aware Guest Captive Portal powered by the Mobility Services Engine (MSE). The MSE was first introduced to provide location based information as a core service to the network, but has since built out a suite of location-based services that take the location-based data from the wireless network to the next level. These services are collectively known as the Cisco Connected Mobile Experiences (CMX) solution. As you read in Dr. Brendan O’Brien’s blog last week, we have been introducing more and more features to the CMX solution.

Today I will expand on one of these new features offered by the Connected Mobile Experiences solution: Browser Engage -- which is our new network based location and context aware orchestration platform.

Browser Engage allows organizations to customize the web browsing experience for mobile users in their venue by offering various context-aware value added services. These services, such as indoor navigation and search, are available to the mobile user throughout their mobile web browsing experience. Browser Engage also helps organizations setup their content and serve them to the users based on device location. For example, an organization can deliver coupons or deals to mobile users based on their location within the venue—making the offerings much more relevant to the mobile end user.  Imagine yourself in a mall and a deal shows up on your phone right around lunchtime that is valid at a food court right around the corner.

So, how does it work? Read More »

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CMX Connect – An Innovative, Location Aware Guest Captive Portal

connect1With the explosion of smart mobile devices, consumers expect to have Wi-Fi access at pubic venues everywhere they go. Venue owners are under pressure to provide reliable Wi-Fi guest access in a simple and easy way. Wouldn’t it be great to be able to do that AND extract some value out of your investment in setting up the Wi-Fi network as well? Cisco Connected Mobile Experience (CMX) is an industry leading solution provides just that: an easy, customizable and location-aware way to onboard guests using CMX Connect, an ability to gain insights into guest behaviors using CMX Location Analytics and an opportunity to engage guests in meaningful ways using CMX Browser Engage.

With MSE Release 7.6 coming out later this year, we wanted to give you a closer look at new feature CMX Connect.  Read More »

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