This is part of a series of how location services is a core part of the mobile evolution in various industries. In a previous post I looked at the growth of mobile location, data and context based advertising, and there is no doubt from the evidence that this market space is already big, and predicted to grow exponentially over the next 4 or 5 years.
While this is very interesting at a macro level, for most of us what does that really mean, what can it be used for, how can we get some value or benefits from it….
Let’s look at this from the point of view of various industries, both looking at the uses of the consumer and of the business in a practical manner.
Today we look at the Retail Industry, and ask a few questions to understand the landscape.
- How are consumers habits changing
- What are retailers doing about this
- What can we expect to see in the coming year(s)?
How are consumer habits changing?
We already know that today over two-thirds of all U.S. consumers have a smartphone (expected to be >90% in about 3 years) and the capabilities that this brings is changing the face of retail business as we know it. Specifically looking at mobile retail and advertising the patterns are undeniable, we as mobile retail consumers are doing things differently and happy to engage and be engaged in new ways.
◦ Remember the coupon cutting days…well mobile coupons are starting to become the norm…recent research among mobile users shows significant numbers redeemed mobile coupons… 41% at grocery stores, 41% at department stores, and 39% @ clothing stores (source: Business Insider 2014) Read More »
Tags: ad, advertising, App, application, business, business insider, Cisco, clothing, cmx, connected mobile experiences, consumer, content, context, coupon, customer, customize, data, device, evolution, grocery store, habit, IDC, Industry, landscape, location, location services, location-based, macro, market, mobile, navigation, offer, personalize, phone, Real Time, realtime, retail, rtls, services, show-room, show-rooming, showroom, showrooming, smartphone, store, technology, venue, wayfind, wi-fi, wifi, wireless
You don’t need me to tell you to know that we are in the midst of a technology revolution. It’s mobilizing the internet. And it’s transforming the way billions of people around the globe collaborate, communicate, and connect to the internet.
• The education customers I work with are incorporating video and mobile applications into their curriculum with up to a 100 students in an auditorium accessing the Wi-Fi network simultaneously.
• Healthcare customers are relying on Wi-Fi to connect patients, devices and provide nurses instant access to medical records.
• Manufacturing customers are increasingly using Wi-Fi to enable workers on the factory floor to have real-time video conversations with experts anywhere in the globe.
What do these things have in common? They all depend on Wi-Fi for connectivity. In these areas, and so many more, Wi-Fi has become a central way that people access the Internet.
The FCC released a historic decision on April 1, 2014 (adopted March 31)with regards to the use of 5 GHz spectrum. Although there were many technical aspects included within this decision, one of the most interesting was making the 5150-5250 MHz U-NII 1 band available for outdoor WLAN use. Read More »
Tags: 5 GHz, access point, App, application, band, cellular, Cisco, device, FCC, GHz, healthcare, Hotspot, internet, LAN, Mhz, mobile, mobilize, network, outdoor, spectrum, technical, technology, telecommunication, u-nii, wi-fi, wi-fi alliance, wifi, wireless, wlan
If you’re an Operations Technology (OT) pro, then the buzz about the Internet of Everything (IoE) should have you pretty excited–because it will likely impact your work. You won’t want to miss a chance to find out more about it at Cisco Live San Francisco May 18 – 22.
Cisco has been hard at work building solutions to address your OT challenges. Cisco Live San Francisco is the place to find out the details…
Here are five (5) reasons not to miss this pivotal event:
#1. A Targeted OT Learning Track: We’ve put together a special program to bring OT and IT issues together and make it crystal clear how the Internet of Everything (IoE)–the convergence of machines, sensors, processes, people and data–is going to make your job a lot more interesting. Read More »
Tags: Big Data, Cisco, cisco live, Cisco Live! San Francisco, city network, Internet of Everything, internet of things, IoE, IoT, Operations technology, OT, S+CC, Smart Cities, Smart+Connected Communities, urban services, wi-fi
The UN estimates that at some point between 2008 and 2009 the world’s urban and rural populations became equal in size for the first time in human history. Urbanization is set to continue as the rural population seeks the wealth and social opportunity that cities offer. In the period from 2007 to 2050, the UN estimates the urban population will grow from 3.1bn to 6.4bn. As cities around the world grow in size, we are beginning to see that strained resources, infrastructure, and services are causing natural limits to urban growth, which in turn limits the economic growth opportunity. The challenge of managing sustainable urban growth is one of the defining challenges of the 21st century. In parallel, city leaders are looking for ways to establish clear identities for their cities and to use the growing connectivity of everything to improve urban life for their citizens.
Cities as diverse as Barcelona, Nice, Dallas and Songdo in South Korea, are already starting to leverage advanced technologies and data analysis to create smart, connected cities. These cities, and others around the globe, are building out new digital services such as smart lighting, traffic, waste management and data analytics to reduce costs, tap new sources of revenue, create new innovation business districts and improve the overall quality of urban life. Not only will the creation of smart cities generate huge value for the cities and their inhabitants, but there are great opportunities for the vendors and partners who help the cities to create and operate these digitally smart cities of the future.
Connecting all of the sensors, devices, people and data is critical to Read More »
Tags: Cisco, mobile, public wi-fi, Service Provider, Smart Cities, wi-fi
Portland State University is Oregon’s largest and most diverse public university encompassing 50 city blocks, eight schools, 226 degree programs, 29,000 students, including 1,700 international students from 91 countries, and 126,000 alumni. For the second year in a row, the US News & World Report has named Portland State University a top 10 “up-and-coming” national university in its Best College rankings, released online Sept. 10.
In 2010 Portland was one of the first schools to adopt the Cisco CleanAir capable Access Points 3502 to address the frequent sources of interferences found in a typical school environment. In this blog, I will describe how the students adopt technology to learn as well as share some details about our conversation with Tamarack Birch-Wheeles, the manager of Network Team in charge of the WLAN deployment with the 5760 Series Wireless LAN Controller.
Read More »
Tags: access, access point, alumni, AP, Cisco, class, cleanair, client, college, computer, controller, degree, deployment, device, failover, Guest, infrastructure, interference, LAN, mac filter, MOOC, network, online, oregon, portland, portland state university, prime, psu, secure, security, software, SSID, stateful switchover, team, university, web, wi-fi, wifi, wireless, wlan, wpa2e