After just one day in London, I began to take the Tube system of transportation for granted. It’s just so easy to zip from one side of town to the other – no traffic, continuous service and more destinations than any person can hit during one vacation.
I felt savvy and confident using the Tube given my previous experience commuting on the NYC subway for 7 years. But I had a moment of panic when I remembered that I was without an international data plan; could I really survive 5 days without my “data”? Not being able to make calls or to send or receive texts was scary enough, but finding my way around a new city without a mapping app in my hand? Unimaginable! Turns out the Tube was the solution to my problem. Wi-Fi was readily available, for FREE, in Tube stations around the city. Since I was constantly out and on the go, I actually found myself relying on my underground travel time to connect with friends, make plans, post to Twitter and Facebook and even buy a new book for my e-reader! Read More »
Tags: byod, connectivity, London2012, mobile devices, wi-fi, wireless
By Roland Klemann, Cisco Internet Business Solutions Group (IBSG)
Demand for Internet services continues to build. The increasing popularity of smartphones, tablets, and video services is creating a “data tsunami” that threatens to overwhelm service providers’ networks.
So far, service providers have mainly reacted to the data flood with technical counter-measures—for example, by deploying Wi-Fi and small cells to offload data in heavy traffic areas such as sports stadiums and downtown urban areas. The Cisco Internet Business Solutions Group (IBSG) believes that operators should also act on the demand side, which can be best influenced by pricing.
Back in the early 2000s, network operators were clamoring to build their Internet customer base; they replaced their old metered models for dial-up Internet, and enticed new subscribers with unlimited, flat rate, “all-you-can-eat” broadband data plans. This pricing strategy has enabled mass-market penetration—first in fixed, then in mobile. But it has not increased ARPU.
While flat rate pricing plans have contributed to the waves of Internet data swamping the capacity of broadband operators, these plans have done little to create value from all that traffic. In fact, the decoupling of connectivity and service layers can destroy value if you compete on easily comparable flat rate access prices only. Flat rates shift the focus from quality and service differentiation to price competition, and expose operators to the risk of cost-plus-based pricing, with diminishing returns.
In some countries, fixed-broadband providers have started altering flat rates by introducing some forms of usage-based pricing: “throttling” data download speeds for the heaviest users, switching them to potentially more costly metered data plans, or introducing new tiered price plans. Just in the last few months in the United States, both Time Warner Cable and Comcast made announcements about their plans to experiment with usage-based pricing.
While usage-based pricing models are required to fight “bandwidth hogs,” they must be carefully introduced and managed. Customers have learned to love flat rates. The 2011 Cisco IBSG Connected Life Market Watch study found that Read More »
Tags: bandwidth, broadband, flat rate pricing, IBSG, internet business group, mobility, Service Provider, wi-fi, wifi
Wi-Fi has truly come of age as a viable means to connect mobile devices to the Internet. The past four blogs in this series have highlighted some of the key findings of a recent survey of U.S. mobile users by Cisco’s Internet Business Solutions Group (IBSG). Our survey uncovered some startling revelations about what consumers are doing on their mobile devices, how and where they are using them, and how they are connecting them to the Internet.
The majority of devices are now Wi-Fi-enabled, and the fastest-growing category is “nomadic” devices such as tablets and eReaders. We now need to speak of the “mobile home,” as the home is by far the most popular location for consumers to use their mobile devices. Surprisingly, Wi-Fi is the network connection of choice for most consumers for all of their devices, but they would like to see Wi-Fi more seamlessly integrated with mobile networks. When they are not at home, mobile users are increasingly expecting public hotspots to provide Wi-Fi connectivity to these devices. While service providers are beginning to realize that they need to deploy Wi-Fi networks, our research clearly shows that there are viable monetization opportunities in mobile data off-load, customer retention, and new and innovative business models.
While it is never easy to foresee the future, here are five predictions for key changes in the mobile industry over the next two years as an outcome of the Cisco IBSG research: Read More »
Tags: Cisco, devices, eReaders; future predictions, IBSG, mobile, research, Service Provider, Smartphones, survey, tablet PCs, Tablets, wi-fi
Do you have an iPhone, Android, Samsung , or any other mobile phone? Not surprising since there will be 15 billion networked devices by 20151. With employees (yes, even IT themselves) bringing their mobile phones to work, businesses are seeing at least a doubling of mobile devices per employee; from laptop-only to laptop + mobile phone (+ tablet)2.
The IT department is faced with an increased burden on their existing wireless network, while securing email access from any platform and simultaneously ensuring an optimal, reliable user mobile experience. Offering a reliable, consistent user mobile experience used to be a luxury ask; today, it impacts employee productivity. Mobile employee productivity can range from wireless laptop access from conference rooms to roaming the within the building accessing corporate email from any mobile device. This is true for me (working at a large enterprise) and my husband (working at a medium-sized business).
Read More »
Tags: 802.11n, access point, Aironet, AP, byod, controller, Ironport, midmarket, midsize, mobile, mobility, network, networking, security, wi-fi, wireless
The insatiable demand for smartphones, tablets, and other connected devices is generating staggering amounts of mobile data. As my previous blogs discussed, the use of Wi-Fi for Internet access is exploding as more mobile devices are Wi-Fi-enabled, the number of public hotspots expands, and user acceptance grows. Service providers (SPs) now realize Wi-Fi must be an important part of their strategy to manage growing data loads on their networks and meet increased customer expectations. While operators are learning to accept the role of Wi-Fi, they still struggle with ways to turn a “cost of doing business” into profitable business models. The Cisco Internet Business Solutions Group (IBSG) has consulted with leading SPs from around the world about new, innovative Wi-Fi business models that can provide a reasonable return on investment (ROI), as outlined in our paper, “Profiting From the Rise of Wi-Fi.”
To learn more about what consumers are doing with their mobile devices, and to test their response to the new Wi-Fi business models, Cisco IBSG recently conducted a survey of U.S. mobile users. Following are our top three findings related to monetization of Wi-Fi: Read More »
Tags: Cisco, devices, ereaders, IBSG, mobile, research, Service Provider, Smartphones, survey, tablet PCs, Tablets, wi-fi