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Expanding Mobility with Community Wi-Fi: 40% of Consumers Regularly Connect to the Internet in a Friend’s Home

English poet John Donne said, “No man is an island, entire of itself.” The same could be said for a man’s — or woman’s — home network, which today is no longer his or hers alone. Friends and family increasingly expect to be able to connect their growing number of mobile devices to the Internet when they are at someone else’s home. In response, service providers (SPs) are creating Wi-Fi communities to enable users to connect safely and seamlessly to SPs’ Wi-Fi networks from other customers’ locations. Not only do SPs understand that there is pent-up customer demand for this sort of “community Wi-Fi” — they also realize that this model makes good business sense. This sort of service will enable them to expand the size of their Wi-Fi network quickly, differentiate their broadband offerings, acquire new customers, and manage customer churn.

Many SPs are now trying to understand how they can create a community Wi-Fi network among their broadband customers and reap new business benefits. However, there has been very little information available on customer behaviors to help SPs design a winning program and build the business case for further investment. To learn more, the Cisco Internet Business Solutions Group (IBSG) conducted a survey of 1,060 Canadian mobile users to understand their needs and behaviors, their Read More »

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How Cisco helps connect the City of Stratford and Canada 3.0

By Dan Mathieson, Mayor, City of Stratford

Stratford, Ontario, is a city which has continued to grow and be successful even after multiple changes in industry have occurred.  Although we are a city renowned for our Shakespeare Festival, we are also becoming a leader in digital media and infrastructure, as witnessed by the hosting of Canada 3.0 for the fourth time this year.

Canada 3.0 is an annual event which gathers representatives from private industry, government and academia, as well as startups, to discuss and exchange ideas around digital innovation in Canada, and more specifically, how to elevate Canada’s position in the global digital economy.

We have the ability to host a nationally significant event such as Canada 3.0 as a result of our strategy to invest in digital infrastructure and making it a major priority. Over the past five years, through Rhyzome Networks, a 50 km transmission grid of buried optical fibre has been installed – as well as a city-wide Wi-Fi network – which has made Stratford a leader in digital infrastructure. This has lead to Stratford becoming recognized over the past two years by the Intelligent Community Forum as one of the Top 7 Intelligent Communities in the world.

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