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Why Cisco Partners Are Embracing Hosted Collaboration

March 14, 2013 at 9:56 am PST

True collaboration solutions offer communications and collaboration capabilities on any device, at any time, and from anywhere. That’s been the case for some time, and never more true than now as customers embrace hosted collaboration as a key consumption and delivery model.

Here at Cisco, we’re constantly refining our efforts to make hosted collaboration not only easy for customers to use, but also easy for partners to sell. And I’m happy to report that Cisco Hosted Collaboration Solution (HCS) is delivering for Cisco partners on our promise of “no compromise” cloud collaboration.

You’ve probably seen the recent industry reports, including researcher Gartner’s favorable assessment of how HCS adoption is accelerating. But Cisco’s momentum with hosted collaboration is showing up all over the place. With a robust global network of 40 HCS partners, we are leading a market shift toward cloud through which we could see several million HCS seats sold and delivered by the channel this year alone.

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Shopper Alert! Good Deals to be Found with Cisco HCS

February 2, 2012 at 9:06 am PST

In today’s economic climate, a value-conscious shopper may look to wholesalers such as Costco to stock up on household goods. I frequently find myself at Costco versus specialty stores, because I know I can get the same high-quality olive oil at a fraction of the price.

And when you switch out the olive oil for network solutions, the concept remains the same.

Earlier this week, I shared a blog post about Nexus IS’ experience with wholesaler Neutral Tandem’s Cisco Hosted Collaboration Solution (HCS) proof-of-concept trial. We got to hear the VAR’s side of the story, but I knew you’d want to know more. So I checked in with Ian Neale, Neutral Tandem’s VP of Product Marketing, and asked him to give me an insider’s look at his company’s wholesale model.

What I really wanted to find out was what our partners could expect when working with them, and, more important, how they can help partners increase their revenue opportunities. Want to know what I learned? Read More »

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Know It, Use It, Sell It: One VAR’s Journey with Cisco HCS

January 31, 2012 at 11:33 am PST

Would you buy a car from a dealership where none of the salesmen knew how to drive? Or order prime rib at a restaurant where the chef was a strict vegetarian? What about when it comes to your customer’s network? Are you willing to risk installing products that you don’t have firsthand experience with? I’m guessing the answer is “no.”

When making purchases, big or small, customers want to have confidence that the company they partner with has in-depth knowledge and can stand behind the products they sell. Consider Amy Smith, Director of Collaboration at Nexus IS and a Cisco Gold Certified Partner. She’s committed to live by her company’s marketing motto: “Know it, use it, sell it.”

This was the case when Nexus IS decided to add Cisco’s Hosted Collaboration Solution (HCS) — an offering that allows partners to provide a wide range of Cisco collaboration applications to their customers as a subscriber-based service—to its portfolio. Their first step was to go the wholesale route and participate in Neutral Tandem’s proof-of-concept trial. This was an easy decision, since Nexus IS always tests new products on its own network before installing them on a customer’s network. It’s all about fully understanding, embracing, and discovering best practices of a product before offering it for sale.

Think HCS would be a great addition to your list of offerings?
Learn about Nexus IS’ trial experience and why the timing is right for the HCS market. Read More »

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