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Lost Not Found

A few years back, I was traveling in the Southwest. Since I needed to work while on the road, I made reservations for a hotel that advertised in-room WiFi. I guess I should have paid attention to the disclaimer that the hotel was “not responsible for errors or omissions.” The IT vendor that installed the hotel’s WiFi network had apparently forgotten the WiFi. And wired access. And any connections of any sort.

But I had work to do, so I headed to the lobby in search of a WiFi signal and a quiet corner. Unfortunately, the only thing that was quiet was the WiFi network. Even in the coffee shop. The barista served up a mean macchiato but still no WiFi.

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Using Video to Grow Your Small Business – Melinda Emerson @SmallBizLady Shares Tips

Melinda Emerson, aka “SmallBizLady” is a veteran entrepreneur; small business expert and social media coach who specializes in helping small businesses thrive. Today hosted a WebEx offering tips for using video to help grow your business.

Watch her on-demand webinar on using video for your business.

Why should you use video?

Here are a few interesting stats about video Melinda shared with us:

  • Online video is expected to grow 55% this year and is the top format for content marketing.
  • Videos have a 41% higher click-through rate than plain text context.
  • 58% of consumers ages 18-34 who follow brands on social media would watch a video posted by that brand.
  • 57% of Smartphone users polled say they’ve streamed video on mobile.
  • Videos are integral to the success of any SEO strategy.
  • 90% of web traffic is predicted to be video by 2014.

With all that good news, there’s one important point Melinda makes about using video: don’t waste people’s time. To be effective, keep it short. 88% of people say they would watch a video that educated them for at least one minute.

Use video to create a deeper relationship with your customer.

Here are 12 ways you can use video to market your business (be sure to watch the on-demand presentation to learn more).

1. Blog content. 5. Video training. 9. Live video streaming.
2. Customer testimonials. 6. Interviews. 10. Webinars.
3. Product demos. 7. Commercials. 11. Viral video.
4. Email video. 8. Video news release (VNR). 12. Product reviews.

Melinda went on to explain how to create videos that are interesting to customers. Read More »

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Video Conferencing Makes Business Easier – it’s Free with WebEx Meetings

In WebEx Meetings, we have a feature makes doing business easier. It allows you to video conference in a way that mimics the ebb and flow of natural conversation.

We call it Active Speaker and it’s an invaluable tool for business. If you aren’t using video for business, it’s time to start.

You can learn more about the value of video from Melinda Emerson, SmallBizLady, and America’s #1 small business expert. She offers 12 ways to use video to grow your small business in this online webinar.

Get your free WebEx Meetings account today.

Active Speaker pushes the video image of the person speaking to lead position so you can actually follow the conversation via webcam. This means the person talking is the one you see featured.

This works especially well in theatre mode; see the image above. As you talk, the speaker who is featured adapts and changes based on who is talking (watch this video to learn more).

This is a fun, lively way to host a business meeting Read More »

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Free Blanchard Event – Manager’s Guide to the Emotional Workplace

“Life is not a straight line — there will always be ups and downs along the way.

“We cannot always sail on the crest of a wave. Situations do not always work out; our vision does not always become a reality and too often, we don’t come home with the gold, or even the bronze!” says Carol Spiers in Managing Pressure at Work: the Crying Games.

She goes on to offer six suggestions for finding ways to move on when the feelings are getting in the way at work. But what if you are the manager in this situation and you need to provide guidance to a member of your team? This webinar can help.

Register Now or after Aug 22, Watch On-Demand

A challenging economic cycle, increased expectations, and an accelerated pace are all combining to create an environment where managers need to be at their absolute best to successfully deal with the different issues that people bring to work. Providing feedback, dealing with conflict, and addressing performance issues are just some of the situations that can challenge even the most experienced managers.

In this webinar hosted by the Ken Blanchard Companies, Read More »

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Free Webinar with Melinda Emerson – 12 Ways to Use Video to Grow Your Small Business

If you aren’t using video, you are missing out.

It can be incredibly useful for business, according to a recent article in the Huffington Post:

“If a picture is worth a thousand words, video can be worth millions to your company. Video allows your brand to get under potential customers’ skin and put the product in front of their eyes. They will hear your message and feel the excitement of your services, while you smell the profit. Here are five examples you can apply to your own brand.”

On August 21, we will host seasoned small business expert and bestselling author Melinda Emerson for an online event.  She will share 12 ways to use video to grow your small business.

Reserve your spot today: register here

As a business owner, you know staying relevant online is a must for your business. Video is a powerful tool that can be used in a wide variety of ways to expand business opportunities. With the right online channels, you can use video to reach employees, customers and brand ambassadors. Read More »

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