A well-run webinar increases leads, adds value to your brand, and educates and informs your audience. A poorly run webinar can make your company look foolish and unprofessional. It’s a high-profile opportunity to shine and we want to make sure you do everything you can to succeed.
Use a webinar to share your knowledge, attract new people and even help hone your internal processes. Here are five reasons why using webinars (and WebEx) is good for business.
1. Add value to your brand.
Leverage your in-house expertise using it to distinguish your business leadership. A good webinar parallels all of the information your company is already putting out, but adds depth to a particular area. It also can allow users to ask specific questions. Here’s how Mike Bartkus at SkillSurvey uses webinars to tell people how to avoid bad hires. While you learn new information, you tacitly trust Mike’s advice and expertise.
2. Educate and inform your audience; share your passion.
Seeing is believing. If you have a great widget, show me how it works and what it can do for me and my company. Engage me. Don’t bore me with a slide-show about your company’s history. Show me what your product or services can do and why I can’t live without them.
3. Fill the funnel.
Generate marketing leads with a successful webinar. You’ll attract those people who are most interested in the subject matter which should shorten your sales cycle. The potential audience here is unfettered by time or location, and bonus, the webinar lacks the associated travel costs of a large marketing event. It’s win-win.
4. Create a lasting impression.
“Whatever webinar you’re doing, it’s worth recording it,” says Brian Carroll, CEO of InTouch Inc. “We’ve been able to show that 300% to 500% more people watch a recorded webinar than attend a live one,” Carroll said. “If you don’t record it, you’re missing out on more than half of your audience.” Creating an asset that can be used repeatedly over time can save you money and time.
5. Move your business forward.
Webinars can help you train your employees on a new piece of software from your home office, saving you time and travel costs. You can provide employees with everything they need all at the same time, with hyperlinks, and if you record the webinar, employees can refer back to it at a later time if they need a refresher or feel that they missed something the first go round.
You want to get your message out there, “leverage your resources” and “do more with less”. But the idea terrifies you and your more afraid of making yourself look bad than the good you can achieve. We get it.
We are here to help.
In the next few weeks, we are going to offer suggestions for helping you put your best foot forward when creating a webinar. We have pulled together information about why you should do webinars and we have examples of people doing it right.
We also have expert Sharon Burton who has put together two on-demand webinars for us talking about what you need to do to deliver the best webinar possible. We’ll conclude with tips on using social media to help you spread the word about your event and create a long tail of engagement should you decide to post a recording.
Using WebEx gives you an audience.
If you use WebEx to deliver your webinar, you get some extra bang for your efforts. With WebEx Channels, you can post your recording – along with handouts – to extend your reach and connect with the WebEx network.
You don’t have to be big to look big.
You can do you webinar Read More »
What every IT Professional should know about Manufacturing and Production System Plant Floor Networks
Register now to learn what every IT Professional should know about Manufacturing and Production System Plant Floor Networks
Join an educational webcast from Cisco and Rockwell Automation
Tomorrow, February 16, 2012
11:00am–12:00pm Central Time
As we all know, the world is changing at networked speeds and organizations need an IT partner that can help lead them through these challenges. Cisco is that partner.
To help further communicate this, we recently launched our new brand and advertising campaign. This campaign is to showcase that our true value is in what we make possible for customers with our innovative networking technology. Our company strategy starts and ends with customer success. As such, the ongoing campaign will highlight Cisco customers and the ways that Cisco’s intelligent network empowers their business with new, more effective ways to connect, exchange ideas and innovate.
IMHO, Cisco is uniquely positioned to help our customers solve their most important business challenges. Our strengths are many: beginning with engineering depth and expertise, an ecosystem of partners, a passion for networking, and culminating in our vast experience at building and delivering Intelligent Networks that unleash business potential. It’s our rich portfolio transformational business solutions that help CEOs and CIO/CTOs achieve greater innovation and momentum.