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Tips for Using Social Media to Promote Your Webinar

So you have put together a great webinar. Used our tips for doing things right and avoiding mistakes. But you need to get people to come!

That’s where social media can help.

We have a few short webinars we created based on what we do at WebEx for our events. We use our blog, Facebook, Twitter and LinkedIn to spread the word both before and after our events. We also recommend recording your webinar to you can enjoy the long tail of engagement.

I have put together a short WebEx that explains how we promote our events at WebEx. Watch it here.

And remember, you can always Read More »

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Expert Sharon Burton Shares Five Must Dos for Your Next Webinar

Watch this on-demand WebEx to learn five key steps for delivering a successful webinar.

This is one of two webinars expert Sharon Burton has recorded for us to help you create a successful event.

From her book, “Eight Steps to Amazing Webinars,” Sharon runs through five key areas that are often neglected when producing a webinar. In this short session, you’ll learn how to manage the process, add value to your event, extend the reach of your event and more.

Read More »

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Using Webinars: Great Examples from Those Doing it Well

We found four organizations that are taking full advantage of technology and using webinars to add value to their brand, reach new customers, educate their audiences and/or support their current staff.

We hope these folks offer inspiration as you plan your next event.

The eLearning Guild

This is a member-driven organization of e-learning professionals that use webinars for showcasing the latest ideas from a range of expert speakers. Their hour-long webinars teach new techniques and strategies. The monthly events are recorded so users can view them at their leisure. For example, on January 17, 2012, “The Secrets to Rapid eLearning Success” dealt with keeping up with the latest technological demands and producing effective e-learning.


An online community interested in the process or the ability to engage people in understanding ideas, not the final product, uses webinars to educated people about visual thinking and about other topics, like “Journalism in the Age of Data.” They have set up a nice page with easy access to their series of webinars that are free to the public. This is a great way to help people find your library and see what you have to offer.

PetSmart Charities

An independent, nonprofit, PetSmart Charities uses online webinars to train volunteers and staff working to help animals. They have programs that save the lives of homeless pets, raise awareness of companion animal welfare issues and promote healthy relationships between people and pets. Read More »

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Five Webinar Mistakes You Can’t Afford to Make

And what to do to avoid them!

A well-run webinar increases leads, adds value to your brand, and educates and informs your audience. A poorly run webinar can make your company look foolish and unprofessional. It’s a high-profile opportunity to shine and we want to make sure you do everything you can to succeed.

Watch the webinar now!

In this 20 minute on-demand WebEx, industry insider Sharon Burton discusses five common mistakes people make when giving a webinar. Learn what those mistakes are and how to avoid them. Read More »

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Top Reasons Why Using Webinars is Good for Business

You have expertise and that can be a powerful differentiator for you in business.

Use a webinar to share your knowledge, attract new people and even help hone your internal processes. Here are five reasons why using webinars (and WebEx) is good for business.

1. Add value to your brand.

Leverage your in-house expertise using it to distinguish your business leadership. A good webinar parallels all of the information your company is already putting out, but adds depth to a particular area. It also can allow users to ask specific questions. Here’s how Mike Bartkus at SkillSurvey uses webinars to tell people how to avoid bad hires. While you learn new information, you tacitly trust Mike’s advice and expertise.

2. Educate and inform your audience; share your passion.

Seeing is believing. If you have a great widget, show me how it works and what it can do for me and my company. Engage me. Don’t bore me with a slide-show about your company’s history. Show me what your product or services can do and why I can’t live without them.

3. Fill the funnel.

Generate marketing leads with a successful webinar. You’ll attract those people who are most interested in the subject matter which should shorten your sales cycle. The potential audience here is unfettered by time or location, and bonus, the webinar lacks the associated travel costs of a large marketing event. It’s win-win.

4. Create a lasting impression.

“Whatever webinar you’re doing, it’s worth recording it,” says Brian Carroll, CEO of InTouch Inc. “We’ve been able to show that 300% to 500% more people watch a recorded webinar than attend a live one,” Carroll said. “If you don’t record it, you’re missing out on more than half of your audience.” Creating an asset that can be used repeatedly over time can save you money and time.

5. Move your business forward.

Webinars can help you train your employees on a new piece of software from your home office, saving you time and travel costs. You can provide employees with everything they need all at the same time, with hyperlinks, and if you record the webinar, employees can refer back to it at a later time if they need a refresher or feel that they missed something the first go round.

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