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Improving Customer Service Benefits Makeup Company’s Bottom Line

Kroma Makeup serves customers better with unified communications.

The second company we’re highlighting during Small Business Week is Kroma Makeup, which manufactures and distributes a line of wholesale and retail makeup products. In addition to five retail locations and 3,000 retail customers, the company also provides its products to plastic surgeons, dermatologists, and medical spas, so providing an excellent service experience was key to retaining its clients. But the company was losing sales because employees were missing important calls.

To improve customer care, Kroma Makeup turned to Cisco Smart Business Communications System (SBCS) to integrate its phone, email, and fax. Now not only do employees get their calls, but with Cisco Unity Express they can also get voicemail messages delivered to their email.

With Cisco unified communications solutions, Kroma Makeup succeeded in providing customers with improved personalized service as well as increasing employee productivity and reducing company expenses.

Learn more by watching the video!

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Meaningful Work: Free WebEx Offers Ideas, Solutions. Register Now!

If you don’t know where you’re going, you’re chances of getting there are a lot lower.

Here’s your chance to get help. On May 19, expert Jesse Lyn Stoner will explain how to create a blueprint for achieving personal success.

Register here for this free WebEx event.

Setting a clear vision for yourself is the first step. Then, once you know where you are going, you can set team and organizational goals that align everyone to maximize your effectiveness. In this WebEx, you’ll learn: Read More »

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Climber at Mt Everest Talks with WebEx from Base Camp

Photo courtesy of Brian Dickinson.

Note: the live event with Brian Dickinson was canceled due to logistical difficulties. We were able to talk to him late last week and you can hear the recording here. Below is a quick account of what happened (the links below click through to the relevant background on Brian’s blog).

Shortly after learning Brian was going to climb Mt Everest, I sat down and plowed through Jon Krakauer’s book, Into Thin Air. I had to know what Brian was up against. It scared the crap out of me. This was going to be incredibly dangerous. I gained an even deeper respect for his wife, JoAnna.

Since then, I have been slightly addicted to Brian’s progress -- the ups and downs, his scare with HACE (High Altitude Cerebral Edema) and I was anxiously waiting Read More »

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What’s Up Doc? Baby Carrots: Business Transformation with Bite!

The day has finally come. I am writing about baby carrots. In a business context. My mom will never believe it.

But it’s really a great story that continues to unfold thanks to the brilliant business transformation that happened in the carrot farms of central California in the 1990s. Cisco’s Inder Sidhu summarizes the business challenge facing Mike Yurosek, then a carrot farmer in Bakersfield (read Inder’s blog on Forbes.com here):

“…Yurosek thought the traditional way of farming carrots was wrong. What good is producing so many carrots if the majority aren’t relevant to the grocers who sell them or the consumers who buy them?, he wondered. Frustrated, Yurosek–who prided himself on a tendency to “think outside the carrot patch”–decided one day in 1986 to try something new.”

As the story plays out, Read More »

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Smarter endpoints and smarter network: An end to end Medianet becomes a reality!

April 25, 2011 at 9:12 am PST

Finally it’s here. Cisco has been working on integrating the Media Services Interface (MSI) into the WebEx Meeting Client.

For those unfamiliar with the MSI, it’s an SDK developed to enable applications to interact with a Cisco Medianet. One of the long standing challenges IT organizations have faced has been to harmonize the needs of applications and endpoints with the network services required to meet those needs. It’s been a case of ships in the night as network administrators have done their best to deliver services while having limited interaction with the endpoints and applications that leverage those services. Asking endpoints and applications to consistently implement all the networking protocols to enable them to leverage the network has often led to mixed results; inconsistent or incomplete protocol stack implementations led to interoperability issues with the burden usually falling on the end customer.

Read More »

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