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Using Webinars to Build Your Business: Steps for Success

You want to do webinars.

You want to get your message out there, “leverage your resources” and “do more with less”. But the idea terrifies you and your more afraid of making yourself look bad than the good you can achieve. We get it.

We are here to help.

In the next few weeks, we are going to offer suggestions for helping you put your best foot forward when creating a webinar. We have pulled together information about why you should do webinars and we have examples of people doing it right.

We also have expert Sharon Burton who has put together two on-demand webinars for us talking about what you need to do to deliver the best webinar possible. We’ll conclude with tips on using social media to help you spread the word about your event and create a long tail of engagement should you decide to post a recording.

Using WebEx gives you an audience.

If you use WebEx to deliver your webinar, you get some extra bang for your efforts. With WebEx Channels, you can post your recording – along with handouts – to extend your reach and connect with the WebEx network.

You don’t have to be big to look big.

You can do you webinar Read More »

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Great Tips for Using Video Conferencing to Demo Your Product

Online meetings are a great day to deliver a product demo. They can save time and money, but doing a great job requires you adapt your skill set so you do a terrific job.

In addition to the marketing and public relations skills you already have, you’ll need to learn to embrace the tools you have for the online demo and then pump up the volume on your “wow” factor since having a nice lunch afterward isn’t on the agenda.

Lessons from the Front

Software product manager Gopal Shenoy writes about his recent experiences conducting three demos during online meetings. Two went well and the third “was an outright disaster”.

The bottom line: You can choose to avoid doing the homework to your own peril or spend the time during discovery to start building effective relationships with your prospects.

Nate Westheimer at Innonate offers some firsthand tips (and examples) for pulling together a great demo.

It pains me when people come to demo and, instead of putting on a magic show — showing off how humans (themselves) and software interact — they try to inspire the audience through their words and by speaking about their ideas; or, just as bad, they flip through a bunch of preloaded tabs in an effort to “show” the product, as if pre-loaded tabs are any better than PowerPoint slides.

Technology Do’s and Don’ts

1. Find out some basics before you set up the WebEx.

Will they be in an office, a conference room? Are there likely to be distractions? Do what you can to help them control their experience so you will be heard and you’ll have their attention. Dialing in on a phone line is probably optimum for them to hear every nuance (it also helps if you decide to record the meeting).

Read More »

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Startup America Partners with Cisco WebEx and Kicks Off at SXSW

Cisco WebEx has joined the Startup America partnership — an organization to help accelerate the growth of America’s young companies.

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Video Apps for Government

This week is National Telework week. I’m working from home using WebEx video to collaborate with Cisco colleagues around the world. 

My 3-day telework pledge will save me $81.90 in transporation costs and 122 pounds of pollutants for the week. If I continue the 3-day telework routine for a year, I will save $4,095 in transporation costs and 6,120 pounds of pollutants or 3.06 tons for the year.   Imagine how much we could all save if every government worker and citizen was able to use network collaboration and video to work from home. 

Also this week,  the President members of the Pacific Alliance participated in the first Virtual Presidential Summit through TelePresence without the need to travel.  During the 90-minute “Historic Presidential Summit,”  the Presidents of Colombia, Mexico, Chile, Peru, Costa Rica and Panama (by telephone) were able to specify the fundamental points for the signature of the treaty for the “Pacific Alliance.” 

There are many exciting video applications for government including:

Please let me know how you are using video apps in your government agency to cut costs and enhance services for citizens and constituents in your community.

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Here’s the Best Way to Share via WebEx [video]

If you are using WebEx for your video conference, one of the things you may want to do is share information that’s on your computer.

Many people share their desktop – which means your attendees can see everything happening on your computer. This can present problems if you don’t remember to shut down other applications while you are sharing your desktop. But there are ways to limit what is visible by sharing a document or an application.

Here’s a quick look at your choices [watch video]. Read More »

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