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Expert Sharon Burton Shares Five Must Dos for Your Next Webinar

Watch this on-demand WebEx to learn five key steps for delivering a successful webinar.

This is one of two webinars expert Sharon Burton has recorded for us to help you create a successful event.

From her book, “Eight Steps to Amazing Webinars,” Sharon runs through five key areas that are often neglected when producing a webinar. In this short session, you’ll learn how to manage the process, add value to your event, extend the reach of your event and more.

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Collaboration Maestro…Bravo! Here We Come

CIOs around the world are at the center of technology trends such as cloud, social media, consumerization of IT, and mobility. This is the third blog in a four-part series (Read Part I) (Read Part II) exploring and sharing how CIOs around the world are responding to these trends and creating new ways to innovate, grow, and deliver superior customer experience.

Back in 2006, Gartner Research predicted that no company would be able to build or sustain a competitive advantage over the next few years unless it capitalized on the combined power of individualized workers and social dynamics. The “Future Worker of 2015,” Gartner said, would collaborate more, work alone less in order to be successful. Read More »

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Top Reasons Why Using Webinars is Good for Business

You have expertise and that can be a powerful differentiator for you in business.

Use a webinar to share your knowledge, attract new people and even help hone your internal processes. Here are five reasons why using webinars (and WebEx) is good for business.

1. Add value to your brand.

Leverage your in-house expertise using it to distinguish your business leadership. A good webinar parallels all of the information your company is already putting out, but adds depth to a particular area. It also can allow users to ask specific questions. Here’s how Mike Bartkus at SkillSurvey uses webinars to tell people how to avoid bad hires. While you learn new information, you tacitly trust Mike’s advice and expertise.

2. Educate and inform your audience; share your passion.

Seeing is believing. If you have a great widget, show me how it works and what it can do for me and my company. Engage me. Don’t bore me with a slide-show about your company’s history. Show me what your product or services can do and why I can’t live without them.

3. Fill the funnel.

Generate marketing leads with a successful webinar. You’ll attract those people who are most interested in the subject matter which should shorten your sales cycle. The potential audience here is unfettered by time or location, and bonus, the webinar lacks the associated travel costs of a large marketing event. It’s win-win.

4. Create a lasting impression.

“Whatever webinar you’re doing, it’s worth recording it,” says Brian Carroll, CEO of InTouch Inc. “We’ve been able to show that 300% to 500% more people watch a recorded webinar than attend a live one,” Carroll said. “If you don’t record it, you’re missing out on more than half of your audience.” Creating an asset that can be used repeatedly over time can save you money and time.

5. Move your business forward.

Webinars can help you train your employees on a new piece of software from your home office, saving you time and travel costs. You can provide employees with everything they need all at the same time, with hyperlinks, and if you record the webinar, employees can refer back to it at a later time if they need a refresher or feel that they missed something the first go round.

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Using Webinars to Build Your Business: Steps for Success

You want to do webinars.

You want to get your message out there, “leverage your resources” and “do more with less”. But the idea terrifies you and your more afraid of making yourself look bad than the good you can achieve. We get it.

We are here to help.

In the next few weeks, we are going to offer suggestions for helping you put your best foot forward when creating a webinar. We have pulled together information about why you should do webinars and we have examples of people doing it right.

We also have expert Sharon Burton who has put together two on-demand webinars for us talking about what you need to do to deliver the best webinar possible. We’ll conclude with tips on using social media to help you spread the word about your event and create a long tail of engagement should you decide to post a recording.

Using WebEx gives you an audience.

If you use WebEx to deliver your webinar, you get some extra bang for your efforts. With WebEx Channels, you can post your recording -- along with handouts -- to extend your reach and connect with the WebEx network.

You don’t have to be big to look big.

You can do you webinar Read More »

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Great Tips for Using Video Conferencing to Demo Your Product

Online meetings are a great day to deliver a product demo. They can save time and money, but doing a great job requires you adapt your skill set so you do a terrific job.

In addition to the marketing and public relations skills you already have, you’ll need to learn to embrace the tools you have for the online demo and then pump up the volume on your “wow” factor since having a nice lunch afterward isn’t on the agenda.

Lessons from the Front

Software product manager Gopal Shenoy writes about his recent experiences conducting three demos during online meetings. Two went well and the third “was an outright disaster”.

The bottom line: You can choose to avoid doing the homework to your own peril or spend the time during discovery to start building effective relationships with your prospects.

Nate Westheimer at Innonate offers some firsthand tips (and examples) for pulling together a great demo.

It pains me when people come to demo and, instead of putting on a magic show — showing off how humans (themselves) and software interact — they try to inspire the audience through their words and by speaking about their ideas; or, just as bad, they flip through a bunch of preloaded tabs in an effort to “show” the product, as if pre-loaded tabs are any better than PowerPoint slides.

Technology Do’s and Don’ts

1. Find out some basics before you set up the WebEx.

Will they be in an office, a conference room? Are there likely to be distractions? Do what you can to help them control their experience so you will be heard and you’ll have their attention. Dialing in on a phone line is probably optimum for them to hear every nuance (it also helps if you decide to record the meeting).

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