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Online Meetings and Events: Tips for Making Them Better with Social Media

While your next online meeting may happen on WebEx, that doesn’t mean it’s the only channel you should use to make your meeting successful. Social media can be a wonderful compliment to your meeting or event.

Here are a few tips for using the most popular channels in your meeting mix.

Facebook
If the meeting is public, Facebook is great for posting pre and post event information. Before the meeting, post the invite with registration information. Post event, post a blog or screen grabs with links to the recording or a post-event whitepaper. To reach new people, consider a Facebook advertisement. It’s easy to target your reach and control your spend.

Twitter
Twitter is a great channel for driving pre and post event traffic to your site: ahead of time for registration and afterward for the recording. But Twitter is also an excellent way to engage folks during your meeting. By creating a “back-channel” conversation, you can get feedback and ideas from participants who may be too shy to speak up during the meeting. You can also grab great sound bites during the meeting and tweet them so others will be drawn to your content. Use hashtags to extend your reach.

LinkedIn
Publicize your events on LinkedIn to attract a business following. Make sure your company page is up to date and turn on the status updates feature that works very much like Facebook. You can also create a LinkedIn group to create a special interest Read More »

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After Two Years in the Cloud, New Paradigms Prevail

Co-written by Bryan Mobley, Director, IBSG Service Provider

The business world’s rise to the cloud has been dramatic and increasingly rapid. From an initial attitude of vague interest mixed with trepidation, organizations have begun to embrace the transition in a big way. Some are already realizing the expansive benefits in costs, efficiency, and innovation that come with this game-changing technology.

To keep with the pulse of cloud migration, Cisco initiated a series of roundtable discussions two years ago. The philosophy of each meeting was to bring together 10 to 20 decision makers from a variety of enterprises, midsized businesses, and government agencies. So far, we’ve held 15 of these discussions across North America. In addition to providing a unique opportunity to share our thought leadership, these sessions provide an ideal forum for hearing our customers’ thoughts on cloud: the benefits, the inhibitors, and even a few war stories. In the end, however, it is the advantages of cloud that spark the most contagious conversations.

Here are some of the key trends that have emerged from two years of discussions:

Read More »

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Six Great Tools to Help You Become a Better Leader

Getting others to willingly follow your lead requires several important skills, like vision, effectiveness, motivation and setting clear goals.

We’ve pulled together some powerful resources that will help you achieve better results, whether you’re a CEO or an entry-level employee. You can use the techniques here to design a long-term plan to improve your leadership skills, which we hope will help you succeed professionally and personally.

Today, in part one, the focus is on goal setting, vision and leadership. Tomorrow, in part two, we focus on motivation and team dynamics. Each tip has an on-demand WebEx webinar you can access at any time – you don’t need to download any software to participate.

Step 1: Recognize the importance of goal setting

The best business leaders are most effective at using goals to drive business results. Goal setting is one of the most powerful tools available to support your business. In this webinar, Steve Hunt, Principal Director, Business Execution Practices at SuccessFactors explains common mistakes and shares steps to address them, including some frequently overlooked techniques. Watch it.

Step 2: Set a clear vision

A leader with a clear vision has Read More »

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Tips for Using Social Media to Promote Your Webinar

So you have put together a great webinar. Used our tips for doing things right and avoiding mistakes. But you need to get people to come!

That’s where social media can help.

We have a few short webinars we created based on what we do at WebEx for our events. We use our blog, Facebook, Twitter and LinkedIn to spread the word both before and after our events. We also recommend recording your webinar to you can enjoy the long tail of engagement.

I have put together a short WebEx that explains how we promote our events at WebEx. Watch it here.

And remember, you can always Read More »

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Expert Sharon Burton Shares Five Must Dos for Your Next Webinar

Watch this on-demand WebEx to learn five key steps for delivering a successful webinar.

This is one of two webinars expert Sharon Burton has recorded for us to help you create a successful event.

From her book, “Eight Steps to Amazing Webinars,” Sharon runs through five key areas that are often neglected when producing a webinar. In this short session, you’ll learn how to manage the process, add value to your event, extend the reach of your event and more.

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