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Six Great Tools to Help You Become a Better Leader

Getting others to willingly follow your lead requires several important skills, like vision, effectiveness, motivation and setting clear goals.

We’ve pulled together some powerful resources that will help you achieve better results, whether you’re a CEO or an entry-level employee. You can use the techniques here to design a long-term plan to improve your leadership skills, which we hope will help you succeed professionally and personally.

Today, in part one, the focus is on goal setting, vision and leadership. Tomorrow, in part two, we focus on motivation and team dynamics. Each tip has an on-demand WebEx webinar you can access at any time – you don’t need to download any software to participate.

Step 1: Recognize the importance of goal setting

The best business leaders are most effective at using goals to drive business results. Goal setting is one of the most powerful tools available to support your business. In this webinar, Steve Hunt, Principal Director, Business Execution Practices at SuccessFactors explains common mistakes and shares steps to address them, including some frequently overlooked techniques. Watch it.

Step 2: Set a clear vision

A leader with a clear vision has Read More »

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Tips for Using Social Media to Promote Your Webinar

So you have put together a great webinar. Used our tips for doing things right and avoiding mistakes. But you need to get people to come!

That’s where social media can help.

We have a few short webinars we created based on what we do at WebEx for our events. We use our blog, Facebook, Twitter and LinkedIn to spread the word both before and after our events. We also recommend recording your webinar to you can enjoy the long tail of engagement.

I have put together a short WebEx that explains how we promote our events at WebEx. Watch it here.

And remember, you can always Read More »

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Expert Sharon Burton Shares Five Must Dos for Your Next Webinar

Watch this on-demand WebEx to learn five key steps for delivering a successful webinar.

This is one of two webinars expert Sharon Burton has recorded for us to help you create a successful event.

From her book, “Eight Steps to Amazing Webinars,” Sharon runs through five key areas that are often neglected when producing a webinar. In this short session, you’ll learn how to manage the process, add value to your event, extend the reach of your event and more.

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Collaboration Maestro…Bravo! Here We Come

CIOs around the world are at the center of technology trends such as cloud, social media, consumerization of IT, and mobility. This is the third blog in a four-part series (Read Part I) (Read Part II) exploring and sharing how CIOs around the world are responding to these trends and creating new ways to innovate, grow, and deliver superior customer experience.

Back in 2006, Gartner Research predicted that no company would be able to build or sustain a competitive advantage over the next few years unless it capitalized on the combined power of individualized workers and social dynamics. The “Future Worker of 2015,” Gartner said, would collaborate more, work alone less in order to be successful. Read More »

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Top Reasons Why Using Webinars is Good for Business

You have expertise and that can be a powerful differentiator for you in business.

Use a webinar to share your knowledge, attract new people and even help hone your internal processes. Here are five reasons why using webinars (and WebEx) is good for business.

1. Add value to your brand.

Leverage your in-house expertise using it to distinguish your business leadership. A good webinar parallels all of the information your company is already putting out, but adds depth to a particular area. It also can allow users to ask specific questions. Here’s how Mike Bartkus at SkillSurvey uses webinars to tell people how to avoid bad hires. While you learn new information, you tacitly trust Mike’s advice and expertise.

2. Educate and inform your audience; share your passion.

Seeing is believing. If you have a great widget, show me how it works and what it can do for me and my company. Engage me. Don’t bore me with a slide-show about your company’s history. Show me what your product or services can do and why I can’t live without them.

3. Fill the funnel.

Generate marketing leads with a successful webinar. You’ll attract those people who are most interested in the subject matter which should shorten your sales cycle. The potential audience here is unfettered by time or location, and bonus, the webinar lacks the associated travel costs of a large marketing event. It’s win-win.

4. Create a lasting impression.

“Whatever webinar you’re doing, it’s worth recording it,” says Brian Carroll, CEO of InTouch Inc. “We’ve been able to show that 300% to 500% more people watch a recorded webinar than attend a live one,” Carroll said. “If you don’t record it, you’re missing out on more than half of your audience.” Creating an asset that can be used repeatedly over time can save you money and time.

5. Move your business forward.

Webinars can help you train your employees on a new piece of software from your home office, saving you time and travel costs. You can provide employees with everything they need all at the same time, with hyperlinks, and if you record the webinar, employees can refer back to it at a later time if they need a refresher or feel that they missed something the first go round.

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